July 10, 2004:
Today on LIVE AT FIVE Ch 4 NBC they aired the
undercover video Peta shot at KFC. Video showed men violently smashing live
chickens against a wall, stomping live chickens and throwing them to the
floor. Peta's Michael McGraw was interviewed and made it clear that we
prefer chickens not be eaten at all; but if they are, they must be treated
humanely. He also discussed the lawsuit Peta filed.
Ch 4 stated that KFC calls this treatment of chickens
'appalling', and stated they will terminate their business with Pilgrims
Pride, the chicken supplier shown in the video. There was no 'denial' of the
video's veracity, etc. Ch4 interviewed someone outside KFC who, when told of
the video, stated he wouldn't buy there anymore - said it 'ruined his
appetite'. The program also told that federal law exempts chickens from
cruelty charges, but efforts are being made to get charges placed under
state cruelty laws.
(This may be repeated on the 11 o'clock ch 4 news)
Please thank NBC anchor Sue Simmons, whose promos for
this segment were "Wait till you see what goes on there," and Peta puts KFC
in the hotseat."
News director Adele Rifkin:
. We have been trying to get undercover slaughterhouse video on for a
very long time; this few minutes was a start.
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