Animal Defenders of Westchester

lion baby

Home Page
Action Alerts
Articles
Campaigns
Events
How Can I Help?
Letters
Who We Are
Links

We advocate on all animal protection and exploitation issues, including experimentation, factory farming, rodeos, breeders and traveling animal acts.

Animal Defenders of Westchester
P.O. Box 205
Yonkers, NY 10704

Action Alerts

Bullriding Gum Commercial

A new commercial for EXTRA gum features a live bullriding event, in which the gum is superimposed 'riding' the bucking bull.

The Wrigley Company sent the following response to our complaint:

From: <PR@wrigley.com>  
Date: Tue, Apr 18 2006 8:07:22 AM -0400

Thank you for writing to express your opinion about our ads for ExtraŽ Cool Watermelon gum.

Because the purpose of all Wrigley advertising is to win friends for our company and its products, we certainly like to know whenever anyone has some objection to one of our ads, and we appreciate hearing from you.

Your point of view, along with other comments we have received about this campaign, will be carefully considered.

We certainly appreciate your support.  Thanks again for contacting the Wrigley Company.

Sincerely,

Melissa Griffin
Consumer Affairs Representative

Apparently Melissa wasn't being sincere; the commercial is still running a week later.

Please add your voice; bullriding is a miserable rodeo event in which a bull (or horse) is shocked, hit, has his tail twisted in the chute and a rope cinched tightly near his genitals to make him appear wild and 'buck.'  visit www.sharkonline.org for more info.

EMAIL: PR@WRIGLEY.COM 


Fair Use Notice: This document may contain copyrighted material whose use has not been specifically authorized by the copyright owners. We believe that this not-for-profit, educational use on the Web constitutes a fair use of the copyrighted material (as provided for in section 107 of the US Copyright Law). If you wish to use this copyrighted material for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

Your comments and inquiries are welcome


This site is hosted and maintained by:
The Mary T. and Frank L. Hoffman Family Foundation
Thank you for visiting all-creatures.org.


Since date.gif (991 bytes)