Animals In Print
The On-Line Newsletter

From 29 January 2002 Issue

REINSTATE JEEP AD

BACKGROUND

Jeep aired a fantastic, compassionate commercial which depicted hunting the way it is. Predictably, they were bombarded with calls from hunters and later pulled the ad out because their tremendous pressure. You can view the ad online from the following location (if you have Real Player installed on your machine):

http://stream.realimpact.org/rihurl.ram?file=realimpact/peta/video_general/jeep.rm

UPDATE

Word is out that Jeep is considering running the (Deer Hunter) ad again with its compassionate message of life not death.  We need enough calls to come through in support of it.  Don't let the complaints and overbearing stance of the hunters win this one.
 
TAKE A STAND NOW!
 
ACTION

Please call Daimler Chrysler's Customer Center at 1-800-992-1997 and thank them for running this ad. Also, let them know that you would love to see the ad back on the air.

They will record your name and address, and give you a file number.  The comments are being tallied and will be delivered at the next Marketing Department meeting for consideration.

It is STRONGLY suggested that you call. However, if the call does not go through, you can e-mail Jeep by visiting (long link, cut and paste if need be):

http://www.jeep.com/universal/J/index.jsp?actionURL=/wccs/brand_forms/us/input.jsp&titleStr=Contact+Jeep&leftNavURL=/wccs/brand_forms/us/templates/J/left.jsp&franchise=J&familyStr=brand&family=brand&appStr=wccs&prefix=

and clicking on Jeep's Customer Service e-mail icon.

Comments may also be faxed to Daimler Chrysler at 248-512-1760. 

Source: kimkareno@netscape.net (kim/karen odonnell)

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