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Originally Posted: 14 August 2009
MaxMara Must End the Use of Fur
From MaxMara Campaign
Tell MaxMara it's time to end the use of fur for trims and jackets in their collections and the other brands of their company.
MAXMARA FASHION GROUP
Via Giulia Maramotti, 4,
42100 Reggio Emilia (RE) Italy
Head of Press Office - Magnolia Laurenzi
Public Relations - Giorgio Guidotti
Public relations Max Mara USA
Press office Max Mara USA
Public relations Max Mara Scandinavia
All over the world campaigning networks and organizations are fighting to make designers and clothing companies "fur-free". We think it is time to ask the same ethical stand to Max Mara Fashion Group, owners of world renowned brands like Max Mara, Max &Co, and many more like Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona, Iblues.
In Italy Campagna AIP managed to make fur-free all department stores and some clothing companies like Stefanel, Diesel, Miss Sixty and Belstaff. Department stores like La Rinascente, Upim, Coin and Oviesse, have a big portion of the italian clothing retail and some of them have concessions of the most important designers and fashion companies inside their stores, forced too not to sell any fur products.
The Max Mara campaign is similar to those waged at department stores, or similar to the internationally coordinated campaigns that have made important fashion companies like Zara, Guess and Stefanel fur-free. The campaign is based on regular demos, communication with Max Mara's customers and a spreading boycott.
This is a campaign with international support and demos in front of Max Mara stores in different countries.
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