[Ed. Note: Victory -
Brookstone STOPS Selling Frog-O-Spheres,
FROM People for
the Ethical Treatment of Animals (PETA)
Brookstone to stop selling live animals.
an online petition here
And/Or better yet, make direct contact:
President and CEO, Brookstone, Inc.
1 Innovation Way
Merrimack, NH 03054
phone (603) 880-9500
fax (603) 577-8005
website email form
INFORMATION / TALKING POINTS
Brookstone's response to some complaints:
Dear Brookstone Customers:
Recently there have been public comments concerning the
Frog-O-Sphere has generated an overwhelmingly positive
response from our customers. Thousands of people have
adopted these amazing mini-ecosystems and welcomed their pet
frogs into their homes and classrooms.
While we respect the right of all groups to express their
views, we at Brookstone are happy that Frog-O-Sphere is
bringing the joy of pet ownership to families and students
across the country, and will continue to offer
Brookstone provides all our staff and customers with
detailed care instructions for our frogs, and have
designated at least one Frog-O-Sphere specialist in each
store to ensure that frogs receive proper care.
We thank everyone for their interest, enthusiasm and
purchases of Frog-O-Spheres, and hope that you both enjoy
owning your new pets and use Frog-O-Sphere as a starting
point for learning about life in ecosystems.
Brookstone Customer Service
Information from PETA:
Since June 2009, complaints have poured in to PETA about
the tens of thousands of African dwarf frogs and snails
peddled in malls across America by Brookstone, Inc., in tiny
plastic boxes, which have been deemed "unacceptable in
failing to meet the basic requirements for good animal
husbandry" by experts. The boxes are far too small, and they
force these nocturnal animals to live deprived of shelter, a
place to hide, and everything else that is natural and
important to them.
In November 2009, PETA went undercover at Wild Creations,
the company that supplies "Frog-O-Spheres" to Brookstone.
PETA’s investigator documented the rampant neglect and
mishandling of these delicate animals and total disregard
for their needs, welfare, and lives―an attitude that
trickled down from the company's co-owner to company
supervisors and employees. PETA's investigator found the
Employees handled and packaged thousands of frogs,
grabbing them by the handful and picking them up by pinching
their delicate legs. Bags of "replacement frogs"—shipped to
customers whose frogs had died soon after purchase—were
thrown carelessly into bins by the dozen. Wild Creations
prepares and ships up to 100 "replacement frogs" each day.
Hundreds of frogs were crammed into plastic tubs. The
unfiltered water grew increasingly murky with excrement and
molted skin as days passed before the frogs were removed and
packaged inside the so-called "ecosystems" in which they are
Weeks passed before PETA's investigator—who worked
full-time—saw any of the frogs kept at the Wild Creations
warehouse being fed. When customers complained of frogs with
"leg deformities," a call from Wild Creations to the
California-based frog breeder revealed that the frogs were
so starved that they were chewing on each others' legs,
causing wounds, infections, and, eventually, rot and loss of
the limb (apparently, that's what it took for Wild Creations
to start feeding the frogs regularly).
No training was provided to employees. Live frogs were
mistaken for dead, tossed into the trash, and/or dropped on
the floor and left to die.
Frogs suspected of being sick were mistakenly shipped to
customers instead of being properly quarantined, as were
frogs who were plucked from tubs containing the bloated,
fungus-covered remains of decomposing frogs. A Brookstone
manager in Fairfax, Virginia, confirmed that frogs at her
store frequently suffered from fungal skin infections and
Thank you for everything you do for animals!