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|Originally Posted: 20 March 2010|
Tell U.S. Census to Stop Promoting Iditarod
KTVA-TV in Alaska reported in February 2010 (see last paragraph of the article below) that the U.S. Census Bureau is sponsoring a musher in the 2010 Iditarod. Please tell the Census director, Robert Groves, that tax dollars should not be used to sponsor a musher in this barbaric race.
Robert M. Groves,
INFORMATION / TALKING POINTS
Census Creates Uniquely Alaskan Ads
A totem pole and dog booties.
They are not your average advertising tools, which is exactly what Census 2010 officials are going for.
"These new ways of trying to reach out to the local communities are ways that we believe are more meaningful to the Alaskan population," says Jan McStay Assistant Regional Census Manager with the U.S. Census Bureau.
Historically, Alaska has a low census response rate and 2010 Census officials are trying to change it. They are going beyond cookie cutter national commercials with methods that are uniquely Alaskan.
For example Census has commissioned an 8-foot tall cedar totem pole created by carver Tommy Joseph in Sitka. It will be used for a national poster campaign and for a statewide Alaska tour.
"On the middle portion we have included multicolored hands which signifies that the responsibility for completing this census is in our hands," says McStay.
Officials have also tapped into the sled dog racing world, sponsoring mushers and branding dog booties with the Census 2010 logo.
"One of my sponsors is the U.S. Census Bureau and they came out and bought me 500 booties this year- which really helped out a bunch," says Aniak Musher Richie Diehl.
There is an added cost for the uniquely Alaskan ads, but a saving for the tax-payers. The Census has teamed up with local tribal leaders and organizations to pick up part of tab.
"We do everything we can to minimize that cost, which it is much less expensive to educate people, then to follow up for those that do not return their form," says McStay.
In the Lower 48, Census officials are targeting powwows, putting on events at casinos, and appearing before tribal councils across the nation. Here at home, Census officials are sponsoring an Iditarod musher and planning to have a large presence at The Last Great Race.
Thank you for everything you do for animals!