Tell L'Oréal Not to Air Cruel Monkey Commercial

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Originally Posted: 24 July 2010

Tell L'Oréal Not to Air Cruel Monkey Commercial

FROM People for the Ethical Treatment of Animals (PETA)

L'Oréal recently filmed a television commercial that features a capuchin monkey 'actor.' Tell them NOT to air it!

CONTACT

Sign an online petition

And/Or make direct contact:

Frederic Roze
CEO
L'Oréal USA, Inc.
575 Fifth Avenue
New York NY 10017

INFORMATION / TALKING POINTS

L'Oréal recently filmed a television commercial that features a capuchin monkey 'actor.' Monkeys used for entertainment and advertising are subjected to horrifying cruelty. They are typically torn away from their mothers at birth, causing irreparable psychological harm, and forced to live in highly unnatural and often deplorable conditions. Even the best-known trainers are frequently cited by the U.S. Department of Agriculture for violating the Animal Welfare Act, which establishes only minimal guidelines for animal care.

After they are no longer profitable to their trainers (when they reach maturity and can no longer be easily handled), monkeys are often discarded at seedy roadside zoos or spend the remainder of their long lives in horrifying conditions in basements, garages, or backyards. Some species live into their 50s and may spend decades in these conditions.

According to L'Oréal, the American Humane Association (AHA) was on set during filming, but the agency only monitors animals when they are on set and does nothing to prevent behind-the-scenes abuse and neglect. The AHA does not monitor pre-production training, the living conditions of animals, the premature separation of babies from their mothers, or the disposition of animals when they are no longer useful to trainers.


Thank you for everything you do for animals!