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Originally Posted: March 19, 2012
Please take a moment to write Lego and express your disappointment about the anti-conservation message Lego is sending to kids by creating a game (Heroica) where bats are depicted as monsters and annihilating them is the point of the game.
LEGO Systems, Inc.
555 Taylor Road
P.O. Box 1600
Enfield, CT 06083-1600
phone (800) 838 9647
phone (800) 838 96472
online contact: http://service.lego.com/en-us/Contactus/Email.aspx
INFORMATION / TALKING POINTS
Lego recently released a new game that portrays bats as monsters. Literally. Heroica, the name of the game as well as the ‘world’ in which the game is set, was once “a peaceful place of culture and beauty” – until it became overrun with monsters.
It is unfortunate that Lego, a leader in children's toys, chose to perpetuate this outdated myth and reinforce baseless fears of such beneficial animals. For centuries, myths and misinformation have led to declines in bat populations. Without bats, humans would be in serious trouble.
Lego is in a unique position to teach young people about conservation and the need to protect their natural environment. Please take a moment to write Lego and express your disappointment about the anti-conservation message Lego is sending to kids. Writing is easy. The above link will take you to Lego's Customer Service email page. After entering your age range on page one, select "Complaint" at the top of page two, and then select "Other" for your topic.
I am very concerned about the message you are sending to children in Lego’s Heroica. Your game portrays bats as monsters and reinforces age-old myths that have led to serious declines in bat populations, with resulting threats to ecosystems around the world.
Without bats, humans face some serious problems. By eating agricultural pests, bats help reduce insect-damage to crops and minimize the need for chemical pesticides. Without bats, food prices would almost certainly increase in a world where millions of children already die of hunger each year.
Fruit bats, which disperse the seeds of “pioneer” plants into clearings, are critical for the regeneration of damaged rainforests. Bats also pollinate countless plants that provide such valuable fruit as bananas, figs, breadfruit and many more. Yet bat populations are severely threatened almost everywhere.
Needless fears based on misinformation about bats, such as that perpetuated by Heroica, have always been a major cause of senseless vandalism. Thousands of fruit bats were killed just last month, when someone unleashed a barrage of shotgun and AK-47 rounds inside a bat-cave in northern Lebanon. This needless massacre wiped out at least 5,000 of a highly endangered species. Games such as Heroica continue to spread the monstrous images of bats that cause such destruction of bats and the ecosystems they serve.
Bat populations are also threatened by urbanization, habitat loss, disappearing water supplies, improper mining and commercial hunting. Today, North American bats are facing their gravest dangers ever. A wildlife disease called White-nose Syndrome has killed up to 6.7 million bats in the United States and Canada in the past six years. Wind turbines also cause alarming number of bat deaths.
Ending the spread of false and harmful information about bats is the easiest and most important thing we can do to protect these beneficial flying mammals. As a leader in children’s toys, Lego is in a unique position to teach young people about conservation and the need to protect their natural environment. We urge you to:
I hope this letter has taught you more about the plight of bats and the need for accurate information about them – and that you will join us in protecting bats through education.
P.S. As the Lego website states, “In the LEGO Group we want to leave a positive impact on the environment.” If that is your guiding principle, we believe you will make accurate bat information a part of the Heroica game.
Thank you for everything you do for animals!