Tell CareerBuilder to Stop Exploiting Chimpanzees

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Originally Posted: 18 Dec 2010

Tell CareerBuilder to Stop Exploiting Chimpanzees

FROM  People for the Ethical Treatment of Animals (PETA)

ACTION

Tell CareerBuilder to follow the lead of other companies by agreeing not to air its new commercial featuring chimpanzees.

Ten of the top 15 advertising agencies in the U.S.—including BBDO, Y&R, McCann Erickson, Grey, Ogilvy & Mather, and JWT—now have policies in place that prohibit the use of chimpanzees in their ads. Earlier this year, Dodge, Pfizer, Heartland Payment Systems, and Europcar all pulled or modified ads that featured apes after learning about the ethical problems associated with exploiting these highly intelligent and sensitive animals.

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And/Or make direct contact:

CareerBuilder Corporate Headquarters
200 N. LaSalle Street, Suite 1100
Chicago, IL 60601
phone (773) 527-3600
phone (800) 638-4212

INFORMATION / TALKING POINTS

PETA recently learned that CareerBuilder has plans to run a new commercial featuring chimpanzees during the 2011 Super Bowl, despite hearing from thousands of concerned consumers after the company aired ad campaigns in 2005 and 2006 that portrayed chimpanzees as misbehaving office workers. PETA was shocked to learn that CareerBuilder will release a new ad exploiting chimpanzees, especially since a 2008 study published in the journal Science revealed that using this endangered species for advertising seriously hinders conservation efforts by misleading the public into believing that the animals are not in jeopardy.

Chimpanzees used in the entertainment and advertising industries are typically very young animals who are prematurely removed from their mothers—often just days or weeks after birth. Trainers use physical abuse in order to ensure that chimpanzees know "who's boss" and to force the animals to perform confusing, unnatural behaviors on cue. By the time chimpanzees reach approximately 8 years of age, they are too strong to be safely handled and are often discarded at unaccredited roadside zoos or otherwise warehoused in appalling conditions. PETA investigations have revealed that former "celebrity" apes were living in small cages littered with garbage and feces and were denied basic necessities, such as wholesome food and adequate veterinary care.

Since the original CareerBuilder ads featuring chimpanzees aired in 2005, the public has become significantly less tolerant of the use of chimpanzees in advertising. Ten of the top 15 advertising agencies in the U.S.—including BBDO, Y&R, McCann Erickson, Grey, Ogilvy & Mather, and JWT—now have policies in place that prohibit the use of chimpanzees in their ads. Earlier this year, Dodge, Pfizer, Heartland Payment Systems, and Europcar all pulled or modified ads that featured apes after learning about the ethical problems associated with exploiting these highly intelligent and sensitive animals.


Thank you for everything you do for animals!