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Tell Steak 'n Shake to Ditch Cruel Chimpanzee Ad

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Originally Posted: January 18, 2013

Tell Steak 'n Shake to Ditch Cruel Chimpanzee Ad

[Ed Note: Recent victory...THANK Great Clips for ending the use of chimps in their ads! Proving that actions DO make a difference.]

FROM People for the Ethical Treatmdent of Animals (PETA)

ACTION

 Tell Steak 'n Shake to pull its offensive commercial featuring a chimpanzee and to STOP using animals in their advertisements.

Sign an online petition (copy/paste URL into your browser):
https://secure.peta.org/site/Advocacy?cmd=display&page=UserAction&id=4539&autologin=true&utm_campaign=0113%20Steak%20n%20Shake%20Action%20Alert&utm_source=PETA%20E-Mail&utm_medium=Alert

And/or better yet, make direct contact:

Sardar Biglari
CEO
AND
Jim Flaniken
Senior VP of Marketing
jim.flaniken@steaknshake.com

36 S. Pennsylvania St. Ste. 500
Indianapolis IN 46204
(371) 633-4100

Facebook page:
https://www.facebook.com/steaknshake?fref=ts&filter=2

INFORMATION / TALKING POINTS

chimp adsThe practice of using chimpanzees in commercials is on its way to becoming taboo in the advertising industry—yet the fast-food chain Steak 'n Shake is airing a new ad featuring a young chimpanzee wearing a tuxedo.

Chimpanzees and other great apes used for entertainment are taken away from their mothers shortly after birth, which traumatizes both mother and baby and deprives the infants of their most critical social and emotional needs. As the young apes grow, trainers typically subject them to physical and psychological abuse in order to ensure that they will perform confusing, unnatural behaviors on cue.

By the time apes reach approximately 8 years of age, they are too strong to be safely handled and are often discarded at wretched roadside zoos or other substandard facilities. Chimpanzees can live into their 60s, so life after "retirement" from the entertainment industry often means decades spent in appalling conditions, sometimes in solitary confinement.

After meeting with PETA and learning about the cruelty associated with using great apes in advertising, all of the top 10 advertising agencies in the U.S. banned the use of great apes in their ads, and many companies pulled ads featuring apes. 


Thank you for everything you do for animals!


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