They dragged her along with a rope around her neck and pushed her down on a bench.
It was feeding time for Jacqueline Traide and you could tell from the look on her face she was terrified.
First, they stretched her mouth open with two metal hooks attached to a strap around her head.
The man in the white coat grabbed hold of her ponytail and tugged it until she tilted backwards.
By the time he had finished spooning food down her throat, she was choking, gagging and trying to break free.
For the next ten hours, this attractive, 24-year-old artist was given injections, had her skin abraded and smothered in lotions and potions – then endured having a strip of her hair shaved off in front of stunned onlookers in one of Britain’s busiest streets. (From the Daily Mail)
It happened on Regent Street, in the heart of London’s West End, in the storefront window of Lush Cosmetics, which worked with Humane Society International as part of a global campaign to end animal testing for cosmetics.
The demonstration took place on World Laboratory Animal Day.
Thousands of shoppers, office workers and tourists watched as Traide, a social sculpture student was treated as a typical laboratory animal would be treated.
Although animal testing for cosmetics was banned in the European Union three years ago, it is still permitted in other parts of the world, including the USA and Canada. In China, animal testing is a legal requirement. And those products easily make their way into the European market.
Traide spoke with reporter Paul Harris just before beginning the demonstration:
Jacqueline, who appeared nervous when I spoke to her before she took up position, remained mute throughout her ordeal – but gave the clear impression that not all her pain was an act.
She told me: ‘I hope it will plant the seed of a new awareness in people to really start thinking about what they go out and buy and what goes into producing it.’
Moments later, someone fastened the rope around her neck.