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Christian Vegetarian Association Presents:
Take Heart!

Luring ads in China

The meat industry is spending millions of dollars in advertisement in order to convince Chinese consumers that beef is practically a need. One example is McDonald’s, making use of traditional Chinese views that eating beef boosts energy and heightens sex appeal. McDonald’s ads try to convey that hamburgers are not only pleasurable but “sexy”.

To read the full article please visit http://online.wsj.com/public/article/SB115878077581269173-29kHi_L3Unxk7J2r16krHOuyKSE_20070920.html?mod=tff_main_tff_top 

It should be of no surprise to us that the beef industry resorts to unimaginable strategies to convince and deceive consumers, who need to be aware of these practices and research on their own the validity of the food industry’s claims.

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