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Christian Vegetarian Association Presents:
Take Heart!

National Pork Board’s New Slogan

"Pork: Be Inspired" is the new slogan that the National Pork Board is going to launch in April. Ceci Snyder, the Des Moines, Iowa-based board's vice president of marketing said, "We want to increase pork sales by 10 percent by 2014. To do that, we needed to make a stronger connection, a more emotional connection to our product."

To read the full article please search online for Pork board swaps "White Meat" for "Be Inspired"

If the National Pork Board truly wanted consumers to be emotionally connected to their products, then they should show consumers how piglets are mutilated without anesthesia, how pigs are confined in tiny crates and sows in gestation crates, and how slaughter involves terror and pain. In order to have a true emotional connection, people need to look at pigs, God's animals, realizing that they, too, share the same essence of love that humans do; and that by being a part of the whole (God's Creation) their lives matter very much. As stewards of God’s Creation we are called to show compassion, mercy and love to all creatures!.

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