Mad Cowboy + Peaceable Kingdom = Full House
The June 19, 2004 event featuring
Howard Lyman and a screening of Peaceable Kingdom proved a great success for the
Mid Hudson Vegetarian Society and
Catskill Animal Sanctuary. The screening
played to a full house of 160 people, with another 30 having to be turned away
from Upstate films, Rhinebeck’s art house cinema. Following a challenging and
motivating talk by Lyman, the great majority of those attending the screening
crossed the street to attend a wine and hors d’oeuvres reception.
Lyman estimated that more than half the audience members were
people who had not yet made the transition to a vegetarian diet. He based his
estimate on eye contact with audience member, or sometimes the lack thereof, as
they are considering, perhaps for the first time, the impact of the choice to
eat animal products.
Among those attending who were already vegetarian, many were
not activists, nor members of either the Mid-Hudson Vegetarian Society or
Catskill Animal Sanctuary. Both organizations found new friends and supporters
through the event.
Media support of the event was excellent. All major daily and
weekly papers in the region provided advance coverage. Lyman did radio
interviews both in advance and on the day of the event. Extensive media coverage
assured the full house and got the message out to a great many others not in
The screening, talk and reception were the first collaborative
effort of the Mid-Hudson Vegetarian Society and Catskill Animal Sanctuary. The
Sanctuary arranged the screening and secured Lyman’s appearance and the
Vegetarian Society gave the reception. Media work was shared by both.
See the photos of the
Peaceable Kingdom is a
Tribe of Heart production.