Can you recall the last time a major corporation or political party radically
changed their ideology? Have the major automakers ever made cars safer, less
polluting, and more fuel-efficient voluntarily? Did the tobacco companies stop
targeting their products towards young people on their own, or were they forced
to stop targeting them? Are you seeing political parties that, by and large, are
not strong on environmental protection suddenly changing their views on
alternative energy, wildlife habitat protection, clean air issues, mass transit,
forest protection and so on? Maybe I’m missing something, but I certainly
haven’t seen any great one hundred eighty-degree turns.
There have certainly been great victories won for the environment in the past
century through political lobbying and grassroots activism. There have also been
many great defeats. In the world we live in today, the stakes are higher than
ever. Global warming is a real threat to the climate stability of our planet;
you don’t need a science degree to see what’s going on; just go to "The Weather
Channel." Does the word "drought" sound familiar to anyone? The rate of
extinction due to human activities is at an unacceptable all time high. Do you
think nuclear power is a safe way to make electricity? Let’s ask the people in
Chernobyl.
Real change at the corporate level is, for the most part, market-driven, not
morally-driven --and real change that takes place in the political arena is
painstakingly slow and usually fraught with compromise. I make these arguments
to highlight the need for us to include in our arsenal the most potent ally we
have in our struggle for substantive change, and that is our purses and our
wallets. If we can grow an economy based on environmental sanity for the planet
and all its inhabitants, then just buying the right products will do most of our
work for a cleaner, greener world. Of course, most of the population needs to
get on this bandwagon, but making sure we are spending our own money to support
companies that share our values will increase the momentum that is already
building in this movement. Who knows, maybe this growth will become exponential!
One of my favorite examples of exponential growth in the right direction is
the growth of the organic food movement. I can remember about twenty to twenty
five years ago when I would go into health food stores to look for produce that
was grown without pesticides or herbicides. There on a shelf would be three
shriveled zucchinis and a few wilted heads of lettuce. But, I didn’t give up,
and neither did many other people; we decided we wanted our food free of harmful
pesticide residue and we were willing to pay the price for the more
labor-intensive produce.
The selections slowly grew, and along came the four-dollar heads of broccoli
and other expensive staples. But as the demand grew, the prices came down.
Today, the organic food movement is now an industry with sales in the billions.
Yes, the government came along and tried to weaken the guidelines for food to be
labeled organic, but the people rose to the occasion and the weaker guidelines
never came to be.
We are lucky today to have so many companies that are already established and
doing business with a commitment to animal rights, justice, peace and the
environment. One of the greatest resources I have found to locate these
companies is the "National Green Pages" published by Co-op America. In this
comprehensive directory you can find products and services by companies who
share a green vision of the future. You can contact them at: Co-op America, 1612
K Street NW, Suite 600, Washington, DC 20006 (202) 872-5307 or (800) 58-GREEN or
www.coopamerica.org
.
Another powerful web site that no activist should be without is
www.ResponsibleShopper.org
. If we all get out there and use our buying power effectively, just
imagine the world we can create.
For all the creatures of this planet,
Richie