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Stop Animal Exploitation NOW!
S. A. E. N.
"Exposing the truth to wipe out animal experimentation"

The Defender
From Summer 2009 Issue

SAEN launches TV Ads targeting UC Primate Experiments

On April 21st, 2009, SAEN announced the airing of a new cutting-edge TV commercial during dramatic news conferences in both San Francisco and Davis, CA. The paid TV spot aired in primetime on CNN, Animal Planet, CNN Headline News, and Fox News in Berkeley, Davis, San Francisco, and Los Angeles areas. By interspersing dramatic text with shocking photos, this ground-breaking TV spot educates viewers about the reality of animal experimentation. This commercial ran for a week in major California cities reaching hundreds of thousands of people. Media interest in the commercial was substantial, with the ad even generating an editorial in The Aggie, the newspaper of the University of California, Davis.

The editorial stated that the SAEN commercial represented ďa tremendous step forward.Ē The editorial goes on to say that ďBy simply airing a commercial, SAEN . . . has elevated animal rights groups as a whole and taken a step toward being taken more seriously.Ē

The SAEN TV spot can be seen here and on YouTube.

The text of the commercial is reproduced below with the actual pictures interspersed.

This is Torture.

Strapped into restraint chairs.

Bolts in their heads.

Deprived of water.


Is this a prison camp?
No, itís worse.
YOUR Tax dollars pay for this.
Itís not Science.
Itís animal abuse.
Happening now at University of California, Davis, Berkeley, San Francisco, Los Angeles

Letís Stop the torture NOW.
www.saenonline.org .


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Summer 2009 Issue

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