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Animals In Print
The On-Line Newsletter

From the 20 December 2000 Issue:

By Robert Cohen

Dear Friends:

Have you seen the new Mark McGwire public service TV announcement? Mark is promoting the bed-wetters hotline by asking you to call and "hit a home run."

1-888-WAKE DRY I called, and here's what I got:

"Thank you for calling the national kidney foundation." I then listened to a phone menu of eight choices, but bed-wetting was not one of the options.

Two years ago, Mark McGwire posed for a milk mustache ad. He received a $25,000 fee from the National Fluid Milk Processors for endorsing milk.

Bed-wetting, or enuresis affects an estimated 7 million children over the age of five. There is a strong correlation with bed wetting and milk consumption.

McGwire endorses dairy, and seeks to end bed wetting. He just doesn't get it.

If you know a child who suffers from bedwetting, or if you know Mark McGwire, perhaps you could share the following dozen references:

SOURCE: Robert Cohen

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