Broken Promises - Armani Returns To Fur

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Status: Current
Originally Posted: 7 January 2008

Broken Promises - Armani Returns To Fur

From Kinship Circle

To receive a formatted letter (word doc), email Kinship Circle to copy/paste into an email or print letter to fax or mail.


Giorgio Armani is a PRIVATELY HELD company, which means email addresses for top executives are difficult to find (without paying a fee). We urge people to send faxes and snail-mail letters.

Giorgio Armani Corporation
114 Fifth Ave., 17th Floor
New York, NY 10011
ph: 212-366-9720; fax: 212-366-1685

Armani Exchange
111 8th Ave., 9th Floor
New York, NY 10011
ph: 800-717-AXAX
customer service: [email protected]
web mail:

Giorgio Armani S.p.A
Via Borgonuovo 11
20121 Milan, Italy
ph: +39-02-723-18-1; fax: +39-02-723-18-549

Media Contacts for Giorgio Armani SpA
Armani Press,
Amee Boyle, international press enquiries: [email protected]
Mario Zaccardi: [email protected]
Alice Bon: [email protected]
Rod Manley: [email protected]
Marco Achilli: [email protected]
ph: +39 02 831061; fax: +39 02 831061041

Kinship Circle cannot guarantee validity of email addresses. During campaigns, recipients may change or disable their email addresses. Emails from government, corporate, or institute websites may be incorrect.

SAMPLE LETTER. This letter is prepared to inform you about the issue. WRITE YOUR OWN LETTER using these talking points.

Giorgio Armani Corporation, Exchange, and S.p.A:

I am very disappointed in Giorgio Armani's failure to sustain a no-fur policy. In the 2007 Time magazine article, "A Standing O for Lacroix," Mr. Armani states: "I spoke with the people from PETA and they showed me some materials that convinced me not to use fur."

Yet recent Armani collections feature fur-trimmed jackets and skirts, floral-pattern fur coats, and fur-adorned baby snowsuits. A "little fur trim" is a lot of suffering. In fact, your use of rabbit skins is so offensive, I’m inclined to boycott Armani until dead animals are eliminated.

Rabbits farmed for their fur or meat are squeezed inside tiny wire cages that cut into their non-padded paws. Before slaughter, many perish from dehydration, starvation or self-mutilation.

Killers break necks and bludgeon skulls -- smashing live rabbits against walls -- before stringing rabbits by their legs to behead them. Fur is stripped from their bodies in full view of other living rabbits.

All fur-bearing animals are killed as cheaply as possible. Pelts are often derived from genital electrocution. The killer delivers a 240-volt blast of electricity into an animal's rectum. The conscious, convulsing animal endures a heart attack for two or more minutes.

Sometimes animals are "neck-popped," injected with pesticides, or asphyxiated with carbon monoxide from unfiltered engine exhaust.

No matter how you market it, fur is synonymous with violence and death. I encourage you to join Calvin Klein, Tommy Hilfiger, Kenneth Cole, Stella McCartney, Todd Oldham and other popular fur-free designers. Please notify me when Giorgio Armani is serious about cruelty-free fashion.

Thank you...


Armani Locations Worldwide - Click on "Store Locator" at bottom of page

Armani Exchange Stores

From Bridget Soeder, Kinship Circle A good second step for activists willing to take an extra few minutes to help this campaign succeed: Select the store of your choice, to send snail-mail letters to the attention of the store manager. With the right amount of letters received by local managers, there should be, at the very least, a decent ripple effect to reach key players and maximize our efforts.

Tell Armani to Keep his Fur-Free Pledge

TIME MAGAZINE: “PETA showed convinced me not to use fur."

Armani Rabbit Fur Campaign Makes Its London Debut!

PETA Urges Tom And Katie To Keep Suri Fur-Free

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