Coke and Rodeo - Official Soft Drink Of Cruelty?

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Originally Posted: 11 May 2009

Coke and Rodeo - Official Soft Drink Of Cruelty?

From Showing Animals Respect and Kindness (SHARK)

Tell Coke/Coca-Cola to stop sponsoring rodeos. SHARK is determined to get Coca-Cola out of the animal abuse business!


Muhtar Kent
President and CEO
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301

Please also send a separate letter to the same address to the Board of Directors at Coca-Cola:
phone (770) 989-3000
toll free (800) 438-2653 (GET-COKE)

Email Coke on their web form by clicking here

Email Coca-Cola's Corporate Responsibility Review directly

Please email any response you may receive from Coke so we can keep track of what corporate lie(s) they are handing out at any given moment.


Why Won't Coke Enforce Their Company's Own Animal Welfare Policy?

Coca-Cola has an official "Animal Welfare Policy" proclaiming:

The Coca-Cola Company does not endorse or condone any practice of cruelty to animals, and the Company does not sponsor or promote events where there is a risk of physical harm to animals. Additionally, The Coca-Cola Company does not sponsor rodeos or bullfighting events.

Coca-Cola denies sponsoring rodeo, but this photo tells the truth. Photo from the 2007 Cheyenne Frontier Days Rodeo (CFD) Rodeo.

However, Coca-Cola is a prominently displayed major sponsor at many of the world's largest rodeos, such as the Cheyenne Frontier Days Rodeo, the Pendleton Round-Up, and the Houston Rodeo. For years SHARK has documented abuse, injuries, and deaths at rodeos around the country, and made our investigative video and photos available to anyone via our sites such as and

So why is Coke sponsoring rodeos, in contradiction of the company's policy?

Amazingly, Coke blames its own bottlers. Coke claims the bottlers are able to do their own independent advertising without violating Coke's Animal Welfare Policy. This is ludicrous on its face. Coca-Cola obviously has strict control over its bottlers, and besides, the advertising is being done for Coke, not the local bottling company.

Coca-Cola likes to claim it is "The Real Thing." The only thing real is that Coke is giving animal abusers money, supporting cruelty, and showing itself to be a corporation that establishes progressive policies for public relations purposes only.

From Coca-Cola's website:

1. What will The Coca-Cola Company sponsor?

The Coca-Cola Company receives many requests for support on a daily basis from a wide variety of individuals and organizations in each of the more than 200 countries where our brands are sold. We carefully review each of these requests and select for funding those national and international organizations whose programs or projects best fit into our overall commitment to corporate social responsibility or our marketing strategies and plans. If you would like to have your proposal considered, please submit detailed information about your organization or event to:

Industry and Consumer Affairs
The Coca-Cola Company
DUN 500
P.O. Box 1734
Atlanta, GA 30301

We ask that you allow 4-6 weeks for review and follow up. If you have questions or comments in the meantime, please feel free to contact us.
2. Does The Coca-Cola Company sponsor rodeos?

Coca-Cola cares about the welfare of animals and supports their proper treatment. That is why the Company and our U.S. bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals' health and safety.

Thank you for everything you do for animals!

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