MaxMara Must End the Use of Fur

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Originally Posted: 14 August 2009

MaxMara Must End the Use of Fur

From MaxMara Campaign

Tell MaxMara it's time to end the use of fur for trims and jackets in their collections and the other brands of their company.


Via Giulia Maramotti, 4,
42100 Reggio Emilia (RE) Italy
phone 0039-522-3991
fax 0039-522-3993993

Head of Press Office - Magnolia Laurenzi
[email protected]

Public Relations - Larisa Fasi
[email protected]
[email protected]

Public Relations - Giorgio Guidotti
[email protected]

Public relations Max Mara USA
[email protected]

Press office Max Mara USA
[email protected]

Public relations Max Mara Scandinavia
[email protected]


All over the world campaigning networks and organizations are fighting to make designers and clothing companies "fur-free". We think it is time to ask the same ethical stand to Max Mara Fashion Group, owners of world renowned brands like Max Mara, Max &Co, and many more like Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona, Iblues.

In Italy Campagna AIP managed to make fur-free all department stores and some clothing companies like Stefanel, Diesel, Miss Sixty and Belstaff. Department stores like La Rinascente, Upim, Coin and Oviesse, have a big portion of the italian clothing retail and some of them have concessions of the most important designers and fashion companies inside their stores, forced too not to sell any fur products.

The Max Mara campaign is similar to those waged at department stores, or similar to the internationally coordinated campaigns that have made important fashion companies like Zara, Guess and Stefanel fur-free. The campaign is based on regular demos, communication with Max Mara's customers and a spreading boycott.
This is a campaign with international support and demos in front of Max Mara stores in different countries.

Find reports, events and more updates (in Italian).

Visit our image gallery to see how two animals, foxes and dogs, are brutalized for fur.

Thank you for everything you do for animals!

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