Tell American Airlines to STOP Sponsoring Rodeos

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Originally Posted: 23 July 2010

Tell American Airlines to STOP Sponsoring Rodeos

[Ed. Note: Watch Rodeo People Love Animals???.]

FROM Showing Animals Respect and Kindness (SHARK)

Tell American Airlines to STOP using their financial power to promote animal abuse at rodeos. They are currently sponsoring Cheyenne Frontier Days.

The calf, eyes bulging in terror, gasps for air with the rope stretched tight. Horses used in calf roping are trained to keep the rope pulled tight, or even to pulled the calf on the ground, just so they cannot break free. If they can breathe, the calves cry pitifully, as you would expect from any terrified baby.
Photo from SHARK


Sean Bentel
Manager of customer relations at American Airlines
(817) 967-2116

Mark Mitchell
Managing director of customer experience at American Airlines
(817) 931-7523


In 2010, the Cheyenne Frontier Days (CFD) Rodeo is proving once again to be one of the most cruel in the world. SHowing Animals Respect and Kindness (SHARK) has exposed phony rodeo humane rules, and will again expose the rodeo world for gross abuse.

In early July 2010, SHARK challenged CFD about a supposed "no-jerk-down" rule it boasted on its website. A jerk-down is a cruel and dangerous method of roping a calf straight over backwards. In response, CFD quietly removed the boast from its site. Sure enough, SHARK investigators have filmed plenty of jerkdowns on the very first day, and one of them injured a calf to the point she had to be carried out of the arena. Other victims were left senseless and shaken.

Cheyenne is America's Shame. See more information at

Corporate sponsors of CFD rodeo cruelty include American Airlines, Coca-Cola, Dodge and Sonic.

Thank you for everything you do for animals!