Tell Designer Georgio Armani to STOP Using Rabbit Fur

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Originally Posted: 2 August 2011

Tell Designer Georgio Armani to STOP Using Rabbit Fur

[Ed. Note: Watch video from a rabbit "fur farm" in China taken a few years ago - Rabbits Slaughtered for Their Fur... just in case you think you know how bad it can be.]

FROM People for the Ethical Treatment of Animals (PETA)


Please contact Giorgio Armani and urge him to keep his promise by permanently removing all fur from his collections. If he did so, Armani would be joining other top designers—including Calvin Klein, Tommy Hilfiger, Kenneth Cole, and Stella McCartney—in selling only fashionable faux-fur alternatives.

Sign an online petition

And/Or make direct contact:

Giorgio Armani Corporation
114 5th Avenue, 17th Floor
New York, NY 10011-5610
(212) 366-9720

Online web contact form (pick a topic or two or ten and send a message)


PETA Asia-Pacific's new video footage from an undercover investigation shows rabbits crammed into filthy cages that are encrusted with urine and feces. Workers at the farm pull rabbits from cages by their ears and shoot them in the head with handheld electrical devices – often multiple times – while the terrified animals kick and scream. Then the rabbits are hung upside-down and decapitated.

The just-released video footage was taken at a rabbit fur farm in Shandong, China, where animal protection laws are virtually non-existent. The farm has 11,000 rabbit cages and produces 600,000 rabbit pelts every year.

Designer Georgio Armani sells rabbit fur from China. His latest collections include fur-trimmed jackets, fur-hemmed skirts, floral-print fur coats, and even fur-trimmed snowsuits for babies. The new designs mean that he has broken the promise that he made just last year when he spoke to Time magazine, "I spoke with the people from PETA [U.S.], and they showed me some materials that convinced me not to use fur." PETA U.S. attempted to show Armani the video footage, but he refused to watch it.

Thank you for everything you do for animals!