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CR Fashion Book features young chimpanzee, Bently

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CR Fashion Book features young chimpanzee, Bently

March 1, 2013

Chimp Sanctuary NW

Victory! CR Fashion Book heard your concerns

You did it! This week we sent out an alert about the use of Bently in a recent magazine spread for CR Fashion Book. We heard from them the very next day (yesterday) letting us know that that they really appreciated the education on the topic, that have taken down all the online content with Bently, and won't use a great ape in their publication again. We'll be sure to share their public statement when they make it.

This victory could not have happened without your emails and Facebook comments. Thank you for speaking up for Bently and for all apes in need!


Originally Posted: February 26, 2013

FROM Chimp Sanctuary NW


Please send a letter to CR Fashion Book and ask them to remove the spread from the upcoming issue of CR Fashion Book before sending it to stands on Thursday, and ask them to pledge to never use primates in future publications. Your letters make a difference – just earlier this year, Great Clips pulled a commercial featuring a young chimpanzee after they heard from concerned advocates like you - THANK Great Clips for ending the use of chimps in their ads!

Carine Roitfeld
CR Fashion Book
11 Mercer Street
New York, NY 10013
phone (212) 274 8959
[email protected]

Common on their Facebook page


chimp advertisement ads Bently

CR Fashion Book has a new issue set to hit stands on Thursday with a big spread featuring Bently, an infant chimpanzee. Bently is owned by Mike Casey, who you might remember was put in front of county commissioners in Las Vegas because he lacked a permit to house his chimpanzees. He has a record of abusing his chimps, punching them, hitting them with a rod, and throwing hot water in their face. Casey also was responsible for breeding Travis, who as an adult escaped and mauled a Connecticut woman in 2009.

In their post about Bently’s upcoming appearance, CR Fashion Book also boasts that Bently’s brother Kenzy was the star of the Speed Racer movie, which actually got an unacceptable rating from the American Humane Association due on-set abuse.

Bently, Kenzy, and others like them deserve to be in a sanctuary where they can receive lifetime quality care. By featuring Bently in their magazine alongside humans, CR Fashion Book is perpetuating the pubic misunderstanding of chimpanzee nature.

Bently the young chimpanzee should not be used in this way. His trainer has a history of abuse! Chimpanzees bred for the pet and entertainment industry eventually become big and strong and it is within their nature to be aggressive. Bently and other chimpanzees simply do not belong with humans, and your magazine spread is suggesting otherwise. Please remove the spread and pledge to never use primates in future publications!

Sample Letter to the Editor-in-Chief:

Dear Ms. Roitfeld:

I was shocked and disappointed to hear that CR Fashion Book is planning to feature Bently, a young chimpanzee. You should know that chimpanzees used in entertainment are torn away from their mothers as infants, often repeatedly beaten during training, and then discarded when they become too strong to be managed. Bently’s trainer has a history of abuse.

Featuring Bently alongside humans sends the message that these amazing beings are simply props. Surely you are aware that chimpanzees are endangered species in critical need of protection? You are exploiting chimpanzees for your own profits and this is an unacceptable business practice.

Please make the compassionate decision to remove the chimpanzee spread from your magazine, and consider making a pledge to never use primates in future publications. Thank you for your consideration of my comments on this urgent matter.


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