LOHV LEADS THE WAY
Excerpted from: Goal: The Most Effective Activism for
By Joyce Friedman
“When is the next protest?” “Is there going to be a
“Ask Joyce; she’ll know.”
After years as a protest organizer, I recently started
reflecting on how effective protests really are in reaching my goal to stop
using and abusing animals.
At circus protests, for example, I used to measure the
success of protests by such things as the number of thumbs up we got from
passing motorists, the number of people who said they will not return next
year, and, most satisfyingly, the number of people who actually ripped up
their tickets right on the spot after they saw our video and spoke to us.
This was exciting! However, I realize now that even if, for example, 30
people honked their approval, four families promised never to return, two
families ripped up their tickets, and hundreds more saw a few seconds of
video footage who may tell others, this sadly does not have an iota of an
effect on the continuation of Ringling Brothers’ exploitation. There are
still enough audience members to fill arenas and Ringling Brothers continues
their shows in Madison Square Garden and nationally. To educate enough
people to reduce the tens of thousands across the country who willingly
attend the circus will take decades, if we can do it at all. Unless
consumer-oriented campaigns are able to successfully target and influence
hundreds of thousands of consumers, if not millions, to change their buying
habits, targeted industries will not change because they still have enough
consumers to profit from.
Another example is the campaign against Macy’s in which
extremely dedicated activists regularly and creatively protested outside the
famous New York department store to convince customers to boycott Macy’s
until they stop selling fur. Stacks of petition signatures were gathered
from passersby, and meetings were attempted with Macy’s president. A few
years later, Macy’s continues to sell fur, still citing large enough
customer demand. Despite the periodic media coverage and the number of
passersby influenced, there just wasn’t a large enough consumer base reached
to have an effective boycott.
This type of analysis led me to realize that we have to do
something different or we will be protesting for the next forty years
outside such exploiters as Ringling Brothers and Macy’s, while elephants,
tigers, minks, foxes and other sentient beings continue to be bred,
captured, enslaved, tortured and killed. Upon much reflection and
assessment, and from discussions with others who were also questioning and
reflecting, I realized that while education is a crucial part of the road to
animal liberation, it is simply not enough. The momentary release we get
from chanting in solidarity on a street corner and educating an
unfortunately tiny portion of the “mainstream” is simply not the most
effective way of reaching our goal, if our goal is to really stop animal
abuse. If a few thumbs-up is what we want and nothing more, then let’s
continue to protest.
And so I came to find political action. I got involved
with a New York-based political action committee (PAC) called the League of
Humane Voters (LOHV). Animal rights PACs work to get laws passed to make
animal exploitation illegal. Isn’t that what we want? Political action is
direct, assertive and meaningful— we go after the abusers and say, “You
cannot hurt animals anymore; it is illegal!” We force industries via laws to
stop unjust acts. Will it take awhile? Yes. Is it worth it? Darn right it
The purpose of LOHV is to mobilize public concern for
animals through the democratic political process. We campaign for the
election of candidates for public office who will work to enact animal
rights legislation. We assist them in a variety of ways, such as sending
mailings to their constituents, volunteering for their election campaign,
and running ads and issuing supportive press releases. We ask the candidates
to make a public statement acknowledging our support of their candidacy and
their support for humane legislation and specific issues.
If the candidates are elected, we then lobby them on the
bills they agreed to support while they were running for office. It is
really quite simple: they recognize that they need us—we helped them get
elected and may do so again—so they want to help with what we ask for.
That’s how politics works—let’s have it work for the animals.
It is noteworthy that the National Rifle Association (NRA)
has fewer supporters than do animal protection organizations yet are much
better organized and politically influential. There is no longer an excuse
for animal rightists to not be the same. Recognizing that animal
exploitation is not just a moral issue, LOHV intends to make animal rights a
mainstream political issue by building support among citizens, activists,
political parties, candidates and elected representatives. We consistently
work to grow our database of animal-sympathetic voters through outreach and
education. We are not just passing legislation; we are growing a grassroots
political movement for animals which can increasingly influence lawmakers.
Long-term planning for long-lasting results.
Some of the bills being worked on by LOHV will ban canned
hunts (recreational shooting of confined animals), ban force-feeding of
ducks for foie gras, give local governments the power to ban wildlife
trapping, extend the felony cruelty law to include wildlife, and ban some
forms of the use of animals in entertainment (with a goal of eventually
banning all forms).
I like the LOHV approach in that it takes on winnable
issues. For example, it is strategic to first work against the production of
foie gras before an attempt to ban the raising of chickens for their flesh.
Yes, we’d like to outlaw the killing of all animals for food. But we all
know this cannot happen immediately. However, most individuals will agree
the production of foie gras, not a staple in most people’s diets, is cruel
once they learn about it; then they will become a humane voter on this
issue. It is strategic to bridge the gap between animal rights and more
mainstream sentiments by starting with more winnable, less “extreme” issues;
grow the number of supporters and then move on to larger issues. Just as in
consumer boycott campaigns, we have to reach out to large numbers of people
but the difference here is we are trying to reach those who agree with us
(i.e. are animal friendly to some extent), not try to convert those who do
not agree (such as fur store customers). The former is a more realistic
An excellent book on creating strategic, winnable,
grassroots campaigns, growing your organization as well as a grassroots
movement, is a book that LOHV has come to consider its “bible”—Organizing
for Social Change; Midwest Academy Manual for Activists by Kimberly Bobo, et
al. We learned from this book how crucial it is to create a campaign
strategy by choosing appropriate short- and long-term goals, analyzing who
your targets are (that is, those who can give you what you want, such as a
politician whose support you want on a bill), figuring out who your allies
and opponents are, and being aware of organizational considerations.
Many activists have fears and often animosity about
politics. Many of us believe politicians are dishonest, corrupt, and
uncaring. Others don’t trust or even understand politics. I felt all of the
above and more. I am now comfortable in the world of politics, although I am
still learning something new each day. I have found politicians who truly do
want to stop animal abuse, but even if most don’t in their hearts, that is
not important. What is important to them is votes. So we approach them when
they need us; we offer them help, and in return they, once elected, help us.
Since I joined LOHV in late 2003, I have had extremely
positive and rewarding meetings with several local politicians whom we have
endorsed, and who want to introduce and support animal rights legislation
and even help us to lobby their fellow politicians.
So who should get involved in political action for
• You who no longer attend protests because you doubt
their value but feel guilty that you aren’t being an advocate.
• You who attend protests but want to do more.
• You who feel burned out from traditional techniques.
• You who are aware of animal suffering but haven’t been
spreading the message.
In other words, all animal activists and animal
For more information on animals in circuses, visit
. To learn more about political activism, volunteering, or
financially supporting LOHV, see
www.humanevoters.org or contact Joyce at
This article originally appeared in the April 2004 issue
of Satya, a magazine focusing on animal advocacy, environmentalism, social
justice and vegetarianism. To learn more, visit
or call 718-832-9557. Partial reprinted with permission. Please
see Satya for full text copy.