Choose Compassion as Your Fashion

The fashion news these days reads like a coroner's report: runways and sales racks alike are littered with the pelts of dead fur-bearing animals. And the news doesn’t get any better for compassionate consumers - they can find themselves unknowingly buying this cruelly produced fur or fur trim.

Animal pelts dyed bright colors, sheared, or woven can look deceptively like fabric or faux fur, and labeling loopholes allow a garment with fur to go unlabeled if it sells for less than $150.

That means common retail items, even discounted ones, can be made with pieces of real fur and identified with a misleading label – duping consumers into supporting this industry.
The Humane Society of the United States’ new Fur-Free Campaign is fighting back against the heartless fur industry, and I’m asking you to fight with us. Animals killed for these products suffer terribly, and are killed through horribly barbaric means such as anal or genital electrocution, clubbing, drowning, or neck-breaking. Here’s what you can do now to help save these animals:

Sign the fur-free pledge today
Sign the fur-free pledge today. Make your personal pledge to never buy products that include fur or fur trim. By doing so, you’ll send a powerful message to the fur industry that you and millions of other consumers will not support cruelty. Click here to sign the pledge.

Help spread the wordHelp spread the word. You might know caring people who have purchased a fur-trimmed jacket or similar item, not realizing it featured real fur. Your friends and family members have a right to know what they are wearing – and we all have the power to stop the industry profiting from selling pelts. Please share this information with your friends and family, and invite them to sign the fur-free pledge, too. Click here to tell your friends.

This Friday, we are officially launching our Fur-Free Campaign with the first of a series of full-page advertisements in People magazine. We'll deliver a simple message to the magazine's three million readers: animals need their fur more than we do. We’re telling consumers that they have the power to directly save animals by choosing compassion as their fashion – because ultimately shoppers decide what’s hot and what flops.

Put simply, wearing fur or fur trim contributes to needless animal suffering and death, and all of us can help expose the hidden cruelty stitched into every fur garment. Thank you for joining me in the fight to end the fur trade.


Wayne Pacelle
President & CEO 
The Humane Society of the United States

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