An Environmental Article from All-Creatures.org

This Menswear Brand Is Disrupting The Fashion Industry With Their New Vegan, Compostable Clothing Line

From SpeciesUnite.com
September 2021

Each year, Americans purchase close to 70 clothing garments - a fivefold increase since the 1980s. During that same period, we discard about 80 pounds of clothing.

New York-based luxury vegan menswear brand, Gomorrah, has announced the launch of their 100 percent compostable line as part of the company’s mission to fight against waste and the devastating climate impact caused by the fashion industry.

Made from plant-based, organic materials, the collection will start with two products: the Night Swim Tee, which is currently available online, and the Lakeside Button-Down shirt, which will be available by Spring 2023.

"We need new apparel companies with progressive business models to offer better products with more value," said Itzett Romero and Max Sudak, co-founders of Gomorrah. "It's vital to not place undue stress on the environment in the interest of business and profit. We're at a point where human activity is the number one driver of planetary change.”

“Traditional garment making is emission heavy and unhealthy for factory workers and their surrounding communities,” said the co-founders. “Clothes are polluting the earth throughout their entire lifecycle, with 50 percent of all plastic microfiber emissions occurring while on the body.

“So we eat, breathe, and drink our clothes. It's in our lungs and blood. Additionally, we're sending plastic back into the ocean during every wash.”

Polluting The Earth

Each year, Americans purchase close to 70 clothing garments - a fivefold increase since the 1980s. During that same period, we discard about 80 pounds of clothing.

And even if clothes are made of 100 percent natural fibers or completely organic, they are usually not compostable because the thread, buttons, and labels are typically made with synthetic materials and toxic dyes.

But plant-based, eco-friendly alternatives are a viable solution, as Gomorrah’s products demonstrate. The brand sources materials that a completely bio-degradable, and only use low-impact, non-toxic dyes.

"Gomorrah is working to solve for post-consumer textile waste and the stress Americans are placing on other countries as a result of our consumption habits," said the co-founders. "The answer isn't to stop purchasing clothes and put millions of people out of work, but to disrupt an industry, surface a model, and have consumers make demands of other brands through the power of their dollars after they see that the model works – and that it even works in the luxury apparel space."

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