McDonald's exploits Suzy chimpanzee for new commercial
Action Alert from All-Creatures.org

FROM

EyesOnApes.org
March 2015

ACTION

A recent advertisement for McDonald's restaurants in France features Suzy the chimpanzee demonstrating trained behaviors, such as jumping up and down and making "funny" faces. Unfortunately, what Suzy has experienced--and what her future holds--is not funny at all.

Put the pressure on McDonald's! Please write a polite letter asking them to remove the ad, and pledge to never work with non-human ape actors again.

Deborah Wahl
McDonald's Senior Vice President and Chief Marketing Officer
[email protected]

Leave comments on McDonald's France Facebook page
Tweet to @McDonaldsCorp

INFORMATION / TALKING POINTS

Although chimpanzees may appear to have positive, loving relationships with their trainers, this can be deceiving. Trainers often take babies away from their mothers at a very young age and use abusive, fear-based tactics to get chimpanzees to perform. Undoubtedly this environment causes serious psychological harm.

Steve Martin's Working Wildlife, where Suzy lives, has repeatedly failed to meet even minimal welfare standards.

Suzy was the chimpanzee used in a Dodge commercial five years ago, which was altered after the company learned about the issues surrounding chimpanzees in entertainment. They took an innovative approach and using CGI, removed Suzy's image from the original ad and changed the voiceover to mention the "invisible monkey." Dodge also issued a mea culpa about the original commercial, explaining what they learned from Eyes on Apes and other advocacy groups.

As Suzy gets older, her future remains uncertain. Martin has a reputation for dumping his former non-human ape actors at facilities with deplorable conditions, including Walter, who was found kept in a dark, barren, concrete pit filled with garbage at a roadside zoo.

Unfortunately, despite reaching out to McDonald's, we have not received confirmation that they plan to remove or alter the commercial. We need your help to put the pressure on McDonald's!


Thank you for everything you do for animals!


Return to Action Alerts

Other information you may find useful for your activism

Find area codes
Find zip codes
Find your state legislators