Be Fair Be Vegan
April 2017
We are excited to announce that, going forward, the same generous sponsor
who funded the NYC campaign, has offered an ongoing 2 to 1 matching funds
pledge to groups and individuals who wish to bring the Be Fair Be Vegan
campaign to their (or another) location.
Outdoor advertising is not only one of the most cost-effective forms of
advertising, but it is the only type of ad that viewers can’t turn off or
put down. Vegan advertisements in public spaces are an ideal vehicle for
reaching people from all walks of life, including those who might never come
across this information otherwise. Be Fair Be Vegan is the only public
advertising campaign whose message of equality and justice for all animals
is not only central to the campaign itself but it is clearly spelled out in
every poster, every ad, every billboard.
By bringing these provocative, touching, and inspiring posters to more
and more locations, we have the opportunity to share with people walking the
streets of our cities the truth that veganism is not a matter of choice or
convenience but a matter of justice. It is the only understanding that can
bring about meaningful and lasting change.
If you wish to propose a new phase of the campaign, please read our
expansion guidelines and contact us.
Thank you.
Terms and Conditions
1. The objective of the Be Fair Be Vegan campaign has been, from the start, to promote the uncompromising vegan message, not any particular organization (including BFBV). To that end, throughout the New York City campaign and beyond, we’ve avoided referring to Be Fair Be Vegan as an organization. Instead, we’ve presented Be Fair Be Vegan as a message, an educational resource, and an animal justice campaign. In the interest of maintaining this important focus, we ask groups and individuals who are interested in helping to expand the campaign to please respect our original (and ongoing) objective regarding prioritizing the message over the organization, and to run the campaign simply as Be Fair Be Vegan, rather than identifying it as an effort by their group, or using the campaign to promote any group in particular (including BFBV).
2. The campaign’s message and position is abolitionist: Veganism is a
matter of fundamental justice, not a “lifestyle”, or personal choice. It is
simply something we owe anyone who is sentient. We do not promote welfare
reform, we do not support single issue campaigns, and we oppose efforts to
promote “reducetarianism”, vegetarianism, meatless Mondays, etc. Therefore,
we require that the campaign not be used to promote any of the above,
directly or indirectly. We ask local groups and individuals to please respect BFBV’s abolitionist message and
position.
3. The artwork must be used without any modifications, including the
website. BFBV will send the artwork directly to the media company. If
modifications are necessary, BFBV will make the edits and submit revised
copy.
4. We ask that media inquiries be directed to our media coordinator Angel
Flinn, who has not only written extensively about animal ethics, but is also
intimately acquainted with the campaign’s goals and objectives.
5. BFBV will provide literature and outreach materials to be used in all
tabling, leafletting and outreach events associated with the campaign.
6. Fundraising. If the group wishes to set up a crowd-funding page for the
purposes of expanding the campaign, we ask that the page be identified
simply by the campaign’s name and message. For example, ‘Help Bring the Be
Fair Be Vegan Campaign to [Location]’. As opposed to, ‘Be Fair Be Vegan, a
[Group’s Name] Campaign’.
PLEASE NOTE
Be Fair Be Vegan is an animal justice campaign that seeks to educate the
public about vganism, understood as a philosophy and way of life that seeks
to avoid animal use, exploitation, and harm as much as is practicable.
BFBV opposes animal exploitation in all forms, and rejects the notion than
animal welfare practices, laws or regulations can provide any meaningful
protection for victims of exploitation. BFBV also rejects single issue
campaigns (understood as campaigns that focus on one or a few specific kinds
of use or exploitation) as ineffective and counterproductive, as they may
give the public the erroneous impression that, while the form of
exploitation being targeted is unnecessary and unacceptable, other forms of
exploitation are, or may be, necessary or acceptable. BFBV maintains that
educating the public about how and why to be vegan should be front and
center of all animal advocacy campaigns, because only vegan advocacy can
address the root cause of all animal abuse: human speciesism and its
associated exploitative practices.
If other animal advocacy groups are interested in bringing the Be Fair Be
Vegan campaign to their areas, we ask that all such groups respect the
wishes of BFBV that our work be used only for the purpose of promoting
veganism. Furthermore, we explicitly ask that every individual using our
work for advocacy be familiar with the facts we reference, and that they
accurately reflect our position as an abolitionist, nonspeciesist
organization.
Thank you for everything you do for animals!
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