Tell Coca-Cola to STOP promoting rodeo cruelties
Action Alert from


SHARK SHowing Animals Respect and Kindness
July 2017


Calf Injured, Cruel Jerk-Downs filmed at the 2017 Cheyenne Frontier Days Rodeo

CLICK HERE to watch the video.

calf roping

Please call Coca-Cola and ask that they stop sponsoring the CFD and animal cruelty:

The Coca Cola Company
PO Box 1734
Atlanta, GA 30301
(800) 438-2653
Online contact form

coca-cola rodeo ads
The severely injured calf is carted out of the arena and in front of the Coca-Cola trucks

Please also don't support the other sponsors of the rodeo:

rodeo sponsors


SHowing Animals Respect and Kindness (SHARK) is releasing video from the Cheyenne Frontier Days Rodeo (CFD) of calves being jerked-down. Jerk-downs are when calves are roped around the neck and purposely flipped over backwards, crashed hard to the ground on their head, neck or back. Jerk-downs are supposed to be banned, but as our video shows, the practice happens regularly.

We also documented one calf who was roped and severely injured.

“Calf roping is dangerous even if they aren’t jerked-down,” states SHARK President Steve Hindi. “These are young animals who are brutalized for entertainment. What’s even more appalling is that even though that young animal was clearly hurt, the roper ignored his suffering and continued the run. It was disgraceful."

The fact that no rider who committed a jerk-down was disqualified proves that CFD has no care for the rules they claim to follow, or for the animals used in their rodeo.

Thank you for everything you do for animals!

Return to Action Alerts

Other information you may find useful for your activism

Find area codes
Find zip codes
Find your United States Congressional Representative
Find your United States Senators
Find your state legislators
Find Embassies Worldwide