PETA Calls on Jack in the Box to Stop Using Apes in Ads
From all-creatures.org
Animal Rights Articles
Moo-ving people toward compassionate living

Visit the all-creatures.org Home Page.
Write us with your comments: flh@all-creatures.org

PETA Calls on Jack in the Box to Stop Using Apes in Ads

San Diego, Calif. -- PETA has fired off a letter to Brian Luscomb, vice president of corporate communications for Jack in the Box, urging him to immediately pull the company's "Monkey Spaceship" TV ad and make a commitment not to use great apes in future advertising campaigns. The company's ad features chimpanzees who build a spaceship while dressed as astronauts. PETA points out that chimpanzees and orangutans used as "actors" are torn from their mothers as babies — often when they are just days old and are electrically shocked and beaten during behind-the-scenes training sessions.

Why should ads with great apes be labeled "V" for violence? A primatologist who spent 14 months working at a California facility that trains great apes for the TV and movie industries observed that trainers kick, punch, and beat chimpanzees in order to make them obey commands. Chimpanzees used for entertainment are usually only a few years old. By the time they reach age 8, they are too powerful to control and are often discarded at roadside zoos or sold to cheap traveling shows. World-renowned chimpanzee expert Dr. Jane Goodall supports efforts to end the use of great apes in the entertainment industry. In March, Goodall and a group of primatologists concluded in the journal Science that the derisive portrayal of chimpanzees and orangutans in ads is undermining efforts to save these endangered animals.

Other companies including Yahoo! Inc., Honda, Subaru, PUMA, and Keds have taken action in behalf of great apes by agreeing not to use them in their ads.

"All chimpanzees trained to perform have been torn from their mothers a traumatic process that scars both mother and baby for life and abusively trained," says PETA Director Debbie Leahy. "It's time for Jack in the Box to join other companies and permanently dock its 'Monkey Spaceship' ad and any others that use great apes."

For more information about the suffering of great apes used as "actors," please visit PETA's Web site NoMoreMonkeyBusiness.com.

 

Return to Animal Rights Articles
The calf photo on these pages is from Farm Sanctuary with our thanks.

We welcome your comments:

Fair Use Notice: This document may contain copyrighted material whose use has not been specifically authorized by the copyright owners. We believe that this not-for-profit, educational use on the Web constitutes a fair use of the copyrighted material (as provided for in section 107 of the US Copyright Law). If you wish to use this copyrighted material for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

All Creatures Animal Rights Article: justice, peace, love, compassion, ethics, organizations, Bible, God, Lord, Jesus, Christ, Holy Spirit, grass roots, animals, cruelty free, lifestyle, hunting, fishing, traping, farm, farming, factory, fur, meat, slaughter, cattle, beef, pork, chicken, poultry, hens, battery, debeaking.  Thee is also a similarity to the human aspects of prolife, pro life, pro-life, abortion, capital punishment, and war.


| Home Page | Animal Issues | Archive | Art and Photos | Articles | Bible | Books | Church and Religion | Discussions | Health | Humor | Letters | Links | Nature Studies | Poetry and Stories | Quotations | Recipes | What's New? |

Thank you for visiting all-creatures.org.
Since date.gif (1367 bytes)