[NOTE: Also read It's Time for a Paradigm Shift]
At issue is how children are taught to develop “conceptual distance” between sympathetic animal characters they can identify with versus the real but less familiar animals who killed for their consumption.
A study of the relationship between animals depicted in children’s literature and films versus toy animals used to promote fast-food meals considers how these relationships affect children and their ability to emotionally separate themselves from animals they consume. .
Kate Stewart of Bristol University and Matthew Cole of Cardiff University looked at how different species of animals and the practice of meat-eating were portrayed in popular children’s films, including “Babe,” “The Lion King” and “Chicken Run.” The portrayals of animals and the issue of meat-eating in these films were then related to the use of animal-themed toys sold in fast-food meals aimed at children. At issue is how children are taught to develop “conceptual distance” between sympathetic animal characters they can identify with versus the real but less familiar animals who killed for their consumption.
As the authors concluded, this conceptual journey “allows the consumer to ‘enjoy’ each animal item in the product box without conceptually connecting the two, thus contributing to the socialization of the child into the ‘normal’ eat/protect models of human-animal relations.”
The odd juxtaposition – physically and figuratively – of animal-themed toys beside meat products in fast-food meals marketed to children illustrates one of the many contradictory messages society sends about the treatment of animals. How do we decide which animals are friends and which are food? Which are pets and which are products?
This study exemplifies the “conceptual distances” in models of human-animal
relationships, which permit children to compartmentalize animals even within the
same species or community. Given that attitudes toward animals are formed very
early in life, lessons of this type show how “messages about culturally
appropriate relationships with nonhuman animals are transmitted in childhood” –
often to be repeated without question from one generation to the next.
Derived from “The Conceptual Separation of Food and Animals in Childhood,” published in Food, Culture and Society: An International Journal of Multidisciplinary Research, Volume 12, Number 4, December 2009 , pp. 457-476(20).
Jill Howard Church is an Atlanta-based freelance writer and editor who specializes in animal issues. She is currently Managing Editor of AV Magazine for the American Anti-Vivisection Society (AAVS) and the President of GAveg, The Vegetarian Society of Georgia.
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