Herbal Essences Caught Deceiving Public Over Cruelty to Animals

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Herbal Essences Caught Deceiving Public Over Cruelty to Animals

[Ed. Note: Millions of people around the world seem to believe that using animals to test "cosmetics" and "personal care products" are in the past. This is NOT true. Many large companies continue to poison, torment, maim and kill animals in unnecessary, fraudulent "safety" tests. For the most up-to-date news about Procter & Gamble's ongoing abuse of animals, visit Uncaged regularly!]

[Ed. Note: Participate in the 15th annual Global Boycott Procter & Gamble Day.]

From Uncaged
April 2011

Uncaged urges P&G to really stop testing on animals, instead of just trying to deceive consumers into believing they care about animal welfare.

Procter Y Gamble (P&G) have been forced to withdraw an advert for their hair care range ‘Herbal Essences’ which falsely claimed ‘we don’t test on animals’, following a complaint submitted by Uncaged to the Advertising Standards Authority.


The Herbal Essences advertisement banned by Uncaged

When challenged, P&G admitted the statement contradicted thousands of chemical poisoning tests that they still carry out on animals for the sake of Herbal Essences, Pantene, Olay and other beauty brands.

Uncaged spearhead a global consumer boycott of Procter & Gamble to persuade the company to stop conducting poisoning tests on animals for the sake of cosmetics and toiletries. An international day of action is scheduled for Saturday 14th May 2011.

Although such tests have been banned in the UK and Europe due to public opposition to unnecessary animal cruelty, the practice still continues in countries with less-advanced animal welfare regulations such as the USA and China.

This decision will give consumers some clarity over the fact that P&G continue to subject animals to repeat-dose poisoning tests for the sake of trivial products such as Herbal Essences.

However, here at Uncaged we are concerned that hundreds of thousands of people will have read this lie and thus may be unwittingly funding cruelty to animals by purchasing Herbal Essences. P&G continue to issue misleading statements about their animal testing practices, and we are asking the ASA to widen their investigation into these fraudulent claims.

Uncaged urges P&G to really stop testing on animals, instead of just trying to deceive consumers into believing they care about animal welfare. This highlights the need for animal advocates to get active on 14 May to counter P&G’s lies and empower consumers to help end animal testing.