H&M Pledges Never to Use Exotic Skins

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H&M Pledges Never to Use Exotic Skins

From People for the Ethical Treatment of Animals (PETA UK)
June 2010

H&M recently pledged never to use exotic skins in their designs or sell them in their outlets. With more than 2,000 stores spread across 37 countries worldwide, H&M's retail clout is almost as big as their heart.

H&M knows that millions of reptiles are slaughtered each year and turned into shoes, handbags, belts and other accessories. These helpless animals are viewed as a commodity by those who poach and hunt them, and they suffer enormously as their skin is pulled off their bodies, in some cases whilst they are still alive. Oscar nominee and Golden Globe– and Grammy-winning actor Joaquin Phoenix refuses to support an industry based on such cruelty and takes a behind-the-scenes look at the exotic-skins trade in Exotic Animals Skinned for Fashion.