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Idaho Power Withdraws Rodeo Sponsorship

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Idaho Power Withdraws Rodeo Sponsorship

From Showing Animals Respect and Kindness SHARK)
July 2012

When SHARK released videos exposing the brutal and violent Jordan Valley Big Loop Rodeo in Oregon, not only was the debate to ban horse tripping reignited, but we put pressure on sponsors to no longer support such animal cruelty.

A few days ago, we received a phone call from the Communications Specialist for Idaho Power Company, one of the major sponsors of the rodeo. He said the following:

rodeo Idaho Power SHARK Steve Hindi
A horse is brutally roped at the Big Loop Rodeo

"We have no pending or future sponsorship commitments to the Big Loop Rodeo. We are pursuing other ways to support the community of Jordan Valley."

We want to thank all of you who wrote and called Idaho Power. Thanks to your efforts, they saw the light!