By Eric Fortney on This Dish Is
After weeks of negative press -- we may be responsible for that -- relentless pressure from consumers and possibly an epiphany-like common sense awakening, Seattle-based coffee giant Starbucks has decided to stop using bugs to color their products.
“As I first shared on March 29, we’ve learned that we fell short of your expectations by using natural cochineal extract as a colorant in four food and two beverage offerings in the United States," said company president Cliff Burrows. “Our commitment to you, our customers, is to serve the highest quality products available. As our customers you expect and deserve better – and we promise to do better.”
And apparently “better” means no more crushed bug coloring in all of company’s offerings including the now infamous Strawberries & Crème Frappuccino blended beverage and Strawberry Banana Smoothie. Additionally food offerings which currently utilize cochineal including the Raspberry Swirl Cake, Birthday Cake Pop, Mini Donut with pink icing and Red Velvet Whoopie Pie will no longer use the coloring.
So what will Starbucks use instead of copious amounts of squished beetles? The java peddler will transition to a more friendly product, Lycopene -- a natural, tomato based extract.
“This transition will occur over time as we finalize revisions and manage production. Our intention is to be fully transitioned from existing product inventories to revised food and beverage offerings near the end of June across the U.S.,” added Burrows.
On behalf of our readers and grossed out consumers from sea to shining sea, thank you for listening Starbucks.