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Whole Foods sponsorship of Meatopia event misguided

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Whole Foods sponsorship of Meatopia event misguided

[Ed. Note: Watch Meatopia 2012...]

By Ashley Shamus on This Dish Is Veg
August 2012

On September 8, “Meatopia” will take place at Randall’s Island Park in New York City, and is proudly being sponsored by Whole Foods. This so-called “Woodstock of Edible Animals," welcomes chefs from all over the globe for a chance to compete and showcase their very best meat recipes for a chance to stand on the Meatopia stage.

There seems to be an intense itinerary of meat-filled activities to keep visitors busy, with events such as the “best butcher contest” taking place on disturbingly named streets, such as Carcass Hill, The Deckle District, Offalwood, and the Meatopia County Game Reserve.

According to the meatopia website, all of the meat used is going to be antibiotic, hormone, and…cruelty free.

Is the slaughtering of animals ever free from cruelty? Hardly.

Does celebrating the killing of animals just for a taste, and hosting the event on such a grandeur scale debunk Whole Foods stance on caring about the environment? It would make a lot more sense if the company sponsored an event that was environmentally friendly, and did not blatantly ignore the detrimental effects caused by the negative impact of slaughtering animals.

Now more than ever, it is time to advocate in favor of a plant-based diet; let’s just hope Whole Foods catches on and realizes that veganism is the future!


Northeast Pennsylvania Ashley has a psychology degree, and is soaking up tons of knowledge while furthering her education. She has a passion for holistic nutrition, animal rights, and green vegetables. In her free time, she loves to cook, juice, and bask in the sun. She whole heartedly applauds and appreciates all of the wonderful people who strive to make a positive difference in animals’ lives!