10 May 2008
The U.S. government is exempt from false advertising laws.
Example: The California Milk Advisory Board (CMAB) was sued in 2002 for lying to consumers in its “Happy Cows” advertising campaign. The promotion is designed to make people think that California’s dairy cows live happy, natural lives and that they are treated well, when in fact, the way that California’s dairy cows are treated would warrant felony cruelty-to-animals charges if cows were protected by the laws that protect dogs and cats.
Calif. Milk Board Can't Be Sued for 'Happy Cows' Campaign
By Donna Higgins, Food Health & Safety Litigation Reporter, Findlaw.com
Lawsuit Against California Milk Advisory Board