Facts of Interest
Compassionate Teaching and Studies About animals, food, health,
and the environment From All-Creatures.org
The U.S. government is exempt from false advertising laws
10 May 2008
Example: The California Milk Advisory Board (CMAB) was sued in 2002 for lying to consumers in its “Happy Cows” advertising campaign. The promotion is designed to make people think that California’s dairy cows live happy, natural lives and that they are treated well, when in fact, the way that California’s dairy cows are treated would warrant felony cruelty-to-animals charges if cows were protected by the laws that protect dogs and cats.
- Calif. Milk Board Can't Be Sued for 'Happy Cows' Campaign
- Lawsuit Against California Milk Advisory Board
- John Robbins Joins Peta in Lawsuit Against CMAB's False Ad Campaign
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