MAJOR Wisconsin Dairy Industry Retraction

MAJOR Wisconsin Dairy Industry Retraction

By Robert Cohen, NotMilk.com, November 2011

Wisconsin's Milk Marketing Board's vice president for communications: "We have reviewed some of the nutrition messages and have made some changes to closer align our weight control message with the healthy diet message."

Removing all reference to the ridiculous weight loss claim was a required move in order to prevent future government
penalties including fines, and future litigation from betrayed
consumers.

The Wisconsin Milk Marketing Board has removed all claims from its website that the consumption of dairy products results in weight loss.

In attempting to save faces painted with white milkstaches, the Wisconsin Milk Marketing Board's vice president for communications, Patrick Geoghegan had this comment: "We have reviewed some of the nutrition messages and have made some changes to closer align our weight control message with the healthy diet message."

The Wisconsin milk board has a budget of $30 million per year, and has marketed this phony message with deceitful press releases, misleading newspaper ads, and milk mustache ads in which models and professional athletes sold their souls to promote this lie.

Removing all reference to the ridiculous weight loss claim was a required move in order to prevent future government penalties including fines, and future litigation from betrayed consumers.

We applaud the Milk Marketing Board's admission of guilt but cannot help but wonder, what took these creeps so long to come to terms with the truth?

On April 3, 2004, Notmilk alerted readers:

http://health.groups.yahoo.com/group/notmilk/message/1591

"H.G. Wells once said, 'Advertising is legalized lying.'

With that in mind, I have an offer to make to America's dairy industry. I'll make a deal with all dairymen. If they will stop telling lies about milk, I will cease telling the truth about how milk consumption results in disease.

"The bigger the lie, the more people are apt to accept that lie, and the latest diary strategy is to have consumers believe that if one drinks milk, he or she will lose weight.

"So, in the interest of self improvement you might consider:

"Chopping off your toes to run faster. Injecting heroin in order to gain clarity. Eating pizza and ice cream for weight loss. Smoking cigarettes for greater lung capacity. Eating mercury-laden fish each day to live longer.

"Whether you believe in God or mother nature or evolution, you must accept the truth about breastfeeding. Baby humans, calves, puppies, lambs, and piglets all must gain enormous weight after birth. They do so by eating. The perfect food for baby mammals is the formula given to them from the milk glands of their own mothers. That formula which is specific to each species, is designed to deliver an abundance of calories, fat, and growth hormones. Drinking milk is about gaining weight, not losing weight."

During the next five years, Notmilk commented in dozens of columns each time the dairy industry continued to lie about milk consumption and weight loss.

On March 31, 2009, Notmilk reported:

http://health.groups.yahoo.com/group/notmilk/message/3218

"Drinking Milk Does NOT Result in Weight Loss

The dairy industry claim that drinking milk results in weight loss stretches truth faster than a diet of ice cream and cheese stretches waistlines.

Instinctively, one knows that milk was designed to have tiny humans gain weight, not lose weight. High-fat high-calorie foods with growth hormones do exactly the opposite of what hired dairy industry advertising liars represent.

Up until now, there's been no credible study to counter the milk industry's deceit.

The March 25, 2009 issue of the journal Nutrition includes research in which high-milk supplementation in overweight children during a 12-week study did not result in weight loss. What a surprise!

Scientists concluded:

These data suggest that in overweight children, high-milk consumption in conjunction with a healthy diet does not lead to greater weight loss...

On June 5, 2005, the Washington Post reported:

The National Dairy Council claims drinking milk helps people lose weight. by Tracy A. Woodward

"Children who drink more than three servings of milk each day are prone to becoming overweight, according to a large new study that undermines a heavily advertised dairy industry claim that milk helps people lose weight. The study of more than 12,000 children nationwide found that the more milk they drank, the more weight they gained."

The dairy industry has once again demonstrated that if enough advertising dollars are invested in a lie, consumers are more likely to accept being brainwashed than pursue absolute truths."

We are proud to have started the snowball rolling in what became an avalanche of protest by exposing the deceit and providing real science to support the milk industry myth.