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We began this archive as a means of assisting our visitors in answering many of their health and diet questions, and in encouraging them to take a pro-active part in their own health.  We believe the articles and information contained herein are true, but are not presenting them as advice.  We, personally, have found that a whole food vegan diet has helped our own health, and simply wish to share with others the things we have found.   Each of us must make our own decisions, for it's our own body.  If you have a health problem, see your own physician.


Marketing Milk and Disease
John McDougall, MD
www.drmcdougall.com  

Introduction

The Dairy Industry is really big business – with sales of over $11 billion for milk and $16 billion for cheese annually in the USA alone – so you might expect hard line marketing from them – but would you expect them to aggressively sell their products if they were known to be harmful to people – especially to women and children?

The Dairy Management Inc.™, whose purpose is to build demand for dairy products on behalf of America’s 80,000-plus dairy producers, has just released the Dairy Checkoff 2003 Unified Marketing Plan (UMP) with a budget of $165.7 million.[1] The United Marketing Plan explains, “This ongoing program area (referring to the section Dairy Image/Confidence) aims to protect and enhance consumer confidence in dairy products and the dairy industry. A major component involves conducting and communicating the results of dairy nutrition research showing the healthfulness of dairy products, as well as issues and crisis management.”[1] (Most likely, I fall under the heading of “issues and crisis management.”)

A significant portion of the money from the 2003 Unified Marketing Plan is specifically targeted to children ages 6 to 12 and their mothers. The goal is “to guide school-age children to become life-long consumers of dairy products, 2003 activities will target students, parents, educators and school foodservice professionals.”[1] (Similar words and intentions have been attributed to the tobacco industry.) All this marketing is working, too: annual fluid milk consumption among kids 6 to 12 increased to 28 gallons per capita – the highest level in 10 years. Children under 18 drink 46% of the milk consumed in the USA.

Realize that when I say milk in this article, I'm also implicating all dairy products that are made from milk: non-fat milk, low-fat milk, buttermilk, cheeses, cottage cheese, yogurt, ice cream, whey, kefir, and butter. All of them share a similar nutritional profile (plus or minus the fat, protein, and sugar), and as a result, all of them contribute to a wide range of health problems.

Go on to Will the UMP Inform You of the Contamination? E. Coli, AIDS and Leukemia Viruses?
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Marketing Milk and Disease


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