Oscar’s Place, a donkey rescue named after Selway’s beloved cat, incorporated in 2020 and welcomed its first three donkeys — Goose, Pickles, and Shadow — in December.
Goose, Pickles, and Shadow. (Courtesy of Oscar’s Place)
As Ron King walked the land of a 75-acre property in northern
California’s Mendocino County, he tapped into a new feeling —
serenity.
He realized there were things about his former life as a Time Inc.
media executive he had enjoyed — Versace clothing and his Mercedes
among them — but that those same things did not bring him joy.
That a-ha moment catapulted King back to an earlier experience about
a week ago. He was sitting by a pool on the property, “working on
his suntan” and scrolling through TikTok, when he came across a
tearful entreaty from a woman about a donkey slaughter auction in
Texas.
He had deemed the donkeys’ circumstances “sad” but not made any
immediate plans to do anything about it. But the plight of the
animals kept tugging at him. Research led him to an article by The
Guardian about donkeys massively culled for ejiao (pronounced
eh-gee-yow) — a gelatin made with donkey skin that’s believed by
some to have medicinal properties — as well as informational stories
about how smart and special donkeys are.
King reflected. The moments in his life that had brought him the
most joy were those in which he had a positive impact on others or
contributed to something bigger than himself — adopting his son and
helping friends find ways to manifest their dream lives being among
the highlights.
That knowledge — coupled with the newfound sense of contentment from
the land, whose custodian Phil Selway had at one point intended to
be an animal sanctuary — inspired King to pitch a “crazy” idea.
He drew up a business plan to transform the land into a donkey
rescue and adoption center and approached Selway, whose lifelong
dream was to leave a legacy for animals.
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