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Be Fair Be Vegan's Response to Claims of Disparagement and 'Agri-Bashing'

From Be Fair Be Vegan
November 2022

The “uncomfortable truths” exposed by the BeFairBeVegan advertisements have been greeted with the exact reception one would expect: open-minded curiosity from one side, thoughtful and considered commentary from another, and outright contempt and ridicule from yet another.


vegan billboard campaign

We are not asking people to eat less meat. We are asking people to reject the notion that there is anything fair and reasonable about turning a sentient being into “meat” at all.

The “uncomfortable truths” exposed by the BeFairBeVegan advertisements have been greeted with the exact reception one would expect: open-minded curiosity from one side, thoughtful and considered commentary from another, and outright contempt and ridicule from yet another.

Alongside an outpouring of gratitude from those who recognize the messaging to be both carefully-considered and socially significant, there have also been a barrage of hate-filled messages from furious critics, some calling the campaign ‘bullying,’ ‘intimidation,’ and ‘shaming,’ and some even engaging in outright vandalism of the ads.

The BeFairBeVegan campaign is not an attack on anyone and irrefutable facts cannot be described as bashing, by any coherent definition of the word. By contrast, disparaging vegans on the air by calling us ‘terrorists,’ ‘hypocrites,’ ‘completely crazy,’ and telling us to ‘eat cow sh*t,’ is textbook bashing.

We do want to thank some of our critics for acknowledging the beauty of the animal portraits featured in our ads, and we do want to emphasize that it is indeed the campaign’s goal (and signature) to show the public that, far from being the vacant, interchangeable ‘units of production’ we reduce them to, each of the animals we use is an irreplaceable individual — someone with a mind, a heart, a memory, a language, and a life that matters to them as much as our lives matter to us.

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Please read the ENTIRE ARTICLE HERE.

See more Be Fair Be Vegan campaigns:

be fair be vegan

be fair be vegan

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