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Year-End Fundraising For Your Animal Organization

From The Open Sanctuary Project
November 2022

Why is the end of the year so busy for fundraisers? First of all, it’s often the last chance for nonprofits to meet their budgetary goals. For donors, it’s the season of giving and also the last opportunity for donors in the U.S. to make tax-deductible donations for that tax year. 37% of annual giving occurs between October and December and a staggering 12% of annual giving happens in the last three days of the year. In order to make the most of this opportune time, it is critical to develop a year-end fundraising strategy.


open sanctuary project

Though much of this information is specifically for animal sanctuaries, much of it will be useful for all animal organizations.

The end of the year can be stressful and exciting. If you’re in a cold climate, you may be using up more straw and hay, heating costs are increasing, and residents who are sensitive to the cold might be needing extra care. On top of all of that, it’s the busiest time of the year for fundraising!

Why is the end of the year so busy for fundraisers? First of all, it’s often the last chance for nonprofits to meet their budgetary goals. For donors, it’s the season of giving and also the last opportunity for donors in the U.S. to make tax-deductible donations for that tax year. 37% of annual giving occurs between October and December and a staggering 12% of annual giving happens in the last three days of the year. In order to make the most of this opportune time, it is critical to develop a year-end fundraising strategy.

Issues included:

  • Developing a Goal
  • Secure A Match
  • Keeping Track of Donations
  • A Theme for Your Year-End Campaign
  • Fundraising Strategies
  • Direct Mail
  • Email Campaigns
  • Social Media
  • Peer-To-Peer
  • Phone Bank
  • 1:1 Emails to Major  Donors
  • Texting
  • Events
  • Messaging
  • Segmentation
  • Stewardship
  • Timeline
  • Other General Tips

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Please read the ENTIRE ARTICLE HERE.

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