Is this soft drink giant lying to its consumers?! We
document that they are!
1 "You can be certain that as a company we would never
condone animal
cruelty." (Pepsi letter sent to complaining customers)
Truth: Pepsi condones not only bullfighting, but also the abuse of small
heifers
by tourists, horse tripping, cockfighting, and pig wrestling. All of
these abuses
were documented by the SHARK undercover team during its 1998
investigation
of Mexican bullrings.
2 "Pepsi-Cola does not contribute funding nor do we
sponsor bullfighting
events." (Pepsi letter sent to complaining customers)
Truth: Advertisements in bullrings, and the pouring rights to sell Pepsi
products
at bullrings do not come for free. Pepsi does indeed contribute funding
with its
ads, and for permission from the killers to make blood money during the
bullfights.
3 "Meaningful change might best occur if you write
directly to those who
organize this sport." Pepsi told this to SHARK
Truth: Pepsi is trying to send its righteously outraged customers to the
very
people who make their living off bullfights. This will accomplish
nothing, and
Pepsi knows it. This is merely a technique to get you off Pepsi's
corporate
back, so it can continue undisturbed to reap its deathly profits.
Additionally,
use of the phrase "meaningful change" suggests that Pepsi acknowledges
that
bullfighting should cease.
4 "While schools, arenas playgrounds and stadiums may
carry Pepsi signage
because our soft drinks are sold there, we don't control what goes on
there."
Pepsi told this to SHARK
Truth: "Plaza De Toros" is Spanish for "Plaza of the Bulls." That is a
bullring.
A bullring exists for the torture and killing of bulls. These are
facilities specially
designed for the handling of the live bulls, their torture and
slaughter, and
butchering. They are not "multi-use" facilities. Any organization
advertising or
courting the rights to sell its products in a bullring knows that there
will be
animal abuse there.
5 "The Pepsi ads in bullrings are put up by independent
franchise bottlers,
and Pepsi has no control over what independent bottlers do." Pepsi told
this
to SHARK
Truth: As similarly independent bottlers of Pepsi products have confided
to
SHARK, Pepsi has immense power over its franchise bottlers. Pepsi has
control over its name and ingredients. No one can sell Pepsi products
without
Pepsi's permission. Not even in other countries!
6 "Coke has signs in at least twice as many (bull)rings
as we do." Pepsi told
this to SHARK
Truth: When SHARK requested that Pepsi document which bullrings have
competitors' advertisements in bullrings, or which bullrings those ads
were in,
Pepsi declined. SHARK's bullfighting investigation yielded no other
prominent
presence of another U.S. soft drink producer, or any other soft drink
producer
that we could identify from anywhere around the world.
7 "These banners (at bullrings) remain place for all
activities held at these
venues, including sporting events and local festivals." Pepsi told this
to SHARK
Truth: When we asked Pepsi to inform us of other "sporting events and
local
festivals" were held in bullrings, Pepsi declined to provide specific
examples.
The other events SHARK documented at bullrings included a variety of
animal
abuse such as horse tripping, pig wrestling, and cockfights; all
supported by
Pepsi via their advertising presence.
8 "Although some arenas in Mexico may carry Pepsi
signage because our
soft drinks are sold there, this should not be construed as an
endorsement of
bullfighting." Pepsi told this to SHARK
Truth: Ads constitute support of an event, and Pepsi controls its own
advert-
ising. Interestingly, Pepsi doesn't even have the nerve to announce
their official
support of bullfighting-- despite that they don't mind exploiting the
events for
their own profit. If they can't announce their support, they should not
be
supporting it.
9 "Many thanks for allowing us to investigate this
situation." Pepsi told this to
SHARK
Truth: Pepsi never needed SHARK to learn about its intimate involvement
in
bullfighting. It knows exactly what it is doing. In fact, Pepsi has been
advert-
ising at bullrings for decades. The 1953 movie, "Sombrero," starring
Ricardo
Montalban, included a bullfight scene. Even in that 1953 bullring was an
ad for
Pepsi. The truth is, Pepsi has had a long relationship with the
bullfighting
industry, as Pepsi has reaped millions of dollars at the cost of tens of
thousands of animals' lives, tortured to death.
10 "Other animal groups do not support SHARK's campaign
against Pepsi's
involvement with bullfighting." Pepsi told this to SHARK
Truth: PepsiBloodbath.com includes a list of animal advocacy groups from
around the world that oppose Pepsi's, or any other corporate support and
sponsorship, of bullfighting. No legitimate animal advocacy organization
supports the cruelty of bullfighting. Pepsi insults the intelligence and
compassion of caring people when they suggest that animal groups support
their involvement in bloody bullfights.
Please call Pepsi today. 800 433-2652
Pepsi DeathLine 630 262-9913
PepsiBloodBath:
http://www.pepsibloodbath.com/
Is your group on the list which oppose bullfighting? If
not, why?
Source Sue Schumacher/SHARK
Email: [email protected]
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