Greetings from the authors of "One at a Time: A Week in an
American Animal Shelter." We hope this note finds you well.
This weekend, we launched a new outreach and education
effort, called the "Every Nine Seconds Campaign" (an animal is euthanized
in a shelter every 9 seconds).
In this campaign, we're asking members of the public to
log on to our website (www.EveryNineSeconds.org)
and tell us about an animal who has touched their life. In honor of that
animal, we will donate a copy of our book to their local shelter, to help
in their efforts to educate their community. Our goal is to donate copies
of the book to 1,000 animal shelters across the country.
We've brought on a professional publicist that does
nothing but non-profit, social issue work, and they are helping us get
media coverage of the campaign - we know that one of the most effective
ways of educating the public is via mainstream media, and with this
campaign, we are offering the media a catchy "hook" to open the door to
talk about the issue. So far, the coverage we've received has worked that
way: it begins about the campaign, but quickly turns into educational
information about the causes of the homeless animal problem and what the
public can do to help.
At a community level, we also hope that local coverage of
the campaign helps to increase the community's response to their homeless
animal problem, that it inspires more people to join the local shelter's
work for homeless animals, and that it deepens everyone's understanding of
how their actions impact what shelters have to deal with. As former
shelter workers, we know that shelters can't do it by themselves - they
have to have the help and action of the community, and that's what we want
to create more of.
If you think your local media might be interested in this
campaign, we'd love to send you a copy of the campaign press release to
take to them. Or, we can fax it directly to them if you can give us
contact information.
Thanks, and thanks for your work for the animals,
Diane and Marilee
No Voice Unheard
P. O. Box 4171
Santa Cruz, CA 95063
Ph: 831-440-9574 Fax: 831-479-3225
www.NoVoiceUnheard.org
(http://www.EveryNineSeconds.org)
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