The Meat Paradox: Eating, Empathy and the Future of Meat By Rob Percival
From Book Reviews/Interviews

Author: Rob Percival

Interview with Marc Bekoff, Psychology Today/Animal Emotions

Publisher: Pegasus Books

Meat Paradox
The Meat Paradox: Eating, Empathy and the Future of Meat
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Interview with Marc Bekoff, Psychology Today/Animal Emotions

Why Is Eating Meat So Emotionally and Ethically Challenging?

'The Meat Paradox' explores the psychological forces shaping our diets.

The food we choose to consume—who and what we choose to eat—is a hot topic given the serious ethical questions that arise and the global environmental damage for which industrial farming is clearly responsible. Discussions about "Should we eat animals?” and the cognitive dissonance associated with the choices we make have moved from the ivory tower into the homes of people worldwide. This is why I was keenly interested in Rob Percival's new book The Meat Paradox: Eating, Empathy, and the Future of Meat, an excellent follow-up to Roanne van Voorst's discussion of Once Upon a Time We Ate Animals: The Future of Food.

Rob is an expert in the politics of meat. Here's what he had to say about the psychological forces behind our meal plans.1,2

What does the title of your book The Meat Paradox refer to?

The term was coined by Steve Loughnan, Brock Bastian and Nick Haslam in a 2010 paper published in the journal Appetite. It refers to the apparent contradiction between people’s enjoyment of meat and their concern for animal welfare. We like eating animal foods, but we dislike the harm caused to animals. Or stated as a question: Given that we dislike causing harm to animals, why do we consume so much meat, mostly from industrial farming systems, which cause so much harm?



About the Author:

Rob Percival is Head of Policy at the Soil Association, Britain’s leading food and farming charitable organization. He has been shortlisted for the Guardian’s International Development Journalism Prize as well as the Thompson Reuters Food Sustainability Media Award. He lives in Britain.

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