Four municipalities in California, Los Angeles, San Francisco, Berkeley, West Hollywood, helped pave the way for Assembly Bill 44 by implementing similar measures to prohibit the sale of animal-based fur. Meanwhile, in other parts of the US, 12 cities have passed laws to gradually phase out the sale of new fur items.
Image from Unsplash - CQl3Y5bV6FA
The implementation of the statewide ban marks the latest blow to the fading fur industry, with mounting opposition to the trade and falling consumer demand signaling that the end of animal fur is in sight.
Animal rights campaigners everywhere are celebrating California’s
state-wide ban on the sale and manufacture of new animal fur
products, which officially went into effect on January 1. The move
marks California as the first state in the United States to take
this huge step to resign animal-based fur to the history books, and
sets a strong precedent for others to follow.
Championed by Assembly member Laura Friedman and sponsored by the
Humane Society of the United States and Animal Hope in Legislation,
Assembly Bill 44 passed in 2019. The bill also received global
support from animal advocacy groups.
“The year 2023 marks a historic step forward for California with the
implementation of a law that truly represents the values of our
constituents,” said Assemblymember Friedman. “Californians do not
want to see animals live and die in cruel ways for nothing more than
fashion, and I’m so pleased that this law will help uphold our
state’s animal welfare standards as well as potentially help drive
innovation for more sustainable fashion alternatives.”
Four municipalities in California, Los Angeles, San Francisco,
Berkeley, West Hollywood, helped pave the way for Assembly Bill 44
by implementing similar measures to prohibit the sale of
animal-based fur. Meanwhile, in other parts of the US, 12 cities
have passed laws to gradually phase out the sale of new fur items.
Prior to the new legislation, California’s retail sale of fur
garments reached roughly $129 million, according to the 2017
Economic Census. Combined, California and New York were responsible
for nearly 43 percent of fur sales across the US in 2017.
California’s ban does not apply to used fur products sold at
nonprofit thrift stores, second hand stores and pawn shops. It also
does not apply to the sale of leather, dog and cat fur, cowhides,
deer, sheep and goat skin, and anything preserved through taxidermy.
“We are grateful to California for taking a stand against the cruel
fur industry by implementing this statewide ban on the production
and sale of new fur products,” said Jenny Berg, California state
director for the Humane Society of the United States.
“The fact that around 100 million animals are still raised and
killed in fur factory farms for nothing more than a fur coat, hat or
other product is archaic, especially when humane, environmentally
sustainable alternatives exist. We applaud California for leading
the fight against fur and sending a powerful message that animals
should no longer suffer and die for fashion.”
The implementation of the statewide ban marks the latest blow to the
fading fur industry, with mounting opposition to the trade and
falling consumer demand signalling that the end of animal fur is in
sight.
Multiple leading fashion brands including Gucci, Prada and Versace
have ditched fur over the last few years, while others including
Canada Goose, Kering, Saks Fifth Avenue, Zegna Group, Rudsak,
Mytheresa and Moose Knuckles all pledged to go fur-free by the end
of 2022.
What We Wear Matters /
What We Buy Matters to Them
In the fur industry, millions of animals, including mink, raccoon
dogs, and chinchillas, are farmed in small, filthy cages according
to animal campaigners. Unable to participate in their natural
behaviors, they often resort to self-mutilation and repetitive
pacing. The animals are typically suffocated, gassed, poisoned, or
electrocuted, while others are commonly skinned alive while fully
conscious.
Pioneers are creating alternative materials to offer a viable, cruelty-free solution to animal fur. One of the leading companies in the space includes New York City-based material innovation studio and outerwear brand House of Fluff, that create vegan faux fur products using recycled fibers sourced from post-consumer waste. Founded by Kym Canter, the brand is a reflection of changing tastes and transformation - Canter was previously the creative director at J. Mendel, a global luxury brand known for its animal furs.