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A Mary T. Hoffman Commentary from


"Joyful Curmudgeon" An oxymoron?
No! I see all the beauty of God's creation and I'm joyful.  At the same time, I see all the suffering and corruption going on in the world, and feel called to help expose and end it so that we may have true peace and compassion.


Happy? – 8 January 2007
By Mary T. Hoffman

I think I’ll puke if I see one more of those totally irresponsible ads like the one I saw on TV this A.M. when I was checking out the weather report for today. As you’ve also probably noticed, the blatant misuse of the word “happy” has become ubiquitous in the latest doublespeak of the animal exploitation industries.

This particular manipulative affront to common sense and decency features a little girl and her father, who is cooking a quick, prepackaged breakfast of eggs and sausage before he goes to work. The ad ends with a voice-over using the words “happy breakfast.”

Cynically, such ads are aimed at the most vulnerable consumers who also happen to be the ones with the most health problems. Isn’t it interesting that the powerful flesh and dairy industries, contributing a fortune to influence politics through lobbying and who work “hand in glove” with government, also contribute to the degradation of human health that the government claims to be concerned about?

How can a product which contributes to clogged arteries, cancer, obesity, etc. in consumers and is produced in factory farms, where animal abuse is a hell on earth, be called “happy”?

Please see also: 

Go on to: Milk and Ovarian Cancer – 9 January 2007
Return to: Expose the Truth – 7 January 2007
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