McDonald's eating up the Amazon Rainforest

posted Thursday, 27 April 2006

McDonald's and the Amazon forest

A handful of the world's largest food companies and commodity traders, including McDonald's, are driving illegal and rapid destruction of the Amazon rainforest, according to a six-year investigation of the Brazilian soya bean industry.

The report, published, follows a 7,000km chain that starts with the clearing of virgin forest by farmers and leads directly to Chicken McNuggets being sold in fast food restaurants around the world, including Europe.

It also alleges that much of the soya animal feed arriving in Europe from Brazil is a product of so called "forest crime" and that McDonald's and supermarkets have turned a blind eye to the destruction of the forest.

The report, by Greenpeace investigators, details how the world's largest private company, the $70bn (�40bn) a year US agribusiness giant Cargill, has built a port and 13 soya storage works in the Amazon region.

It provides farmers with seeds and agrochemicals to grow hundreds of thousands of tonnes of beans a year, which the company then exports to European ports, mainly from Santarem, a city on the Amazon river.

ANIMAL FEED
Much of the high protein soya, which is used as animal feed, goes to Hereford-based Sun Valley, a wholly owned Cargill subsidiary that rears chickens. The company provides McDonald's, the largest fast food company in the world, with up to 50% of all the chicken it serves across Europe.

According to Greenpeace, public and indigenous land is being seized by farmers using bulldozers and even slave labour. Last year more than 25,000 sq kilometres (10,000 sq miles) of Amazon forest were felled, largely for soya farming.

Much of the damage, says the report, has followed the entry of large multinational firms. Using satellite photography and government records, Greenpeace claims it can pinpoint where the destruction has taken place.

For instance, only five years ago, much of the land around Santarem was heavily forested. But when Cargill announced plans to build two grain silos, a $20m terminal and its own port, it had a great impact.

Satellite images show that in two years, deforestation rates doubled to 28,000 hectares (69,000 acres) a year, land prices rocketed and soya took off as farmers from all over Brazil arrived to take advantage of guaranteed markets.

Much of that soya would have been trucked to Cargill's silos in Santarem, then shipped to feed Sun Valley-reared chickens that would be sold to McDonald's.

The scale of Amazon deforestation due to soya expansion driven in part by demand from European firms (or shall I say consumers) and is unprecedented, says Greenpeace.

About 14,000 hectares in the Santarem/Belterra areas now produce 34,000 tonnes of soya a year. Further south, Mato Grosso has become Brazil's largest soya-producing state and the one with the greatest deforestation.

FARMING FINANCE
Cargill, which dominates much of world trade in commodities, makes no secret of actively aiding soya farmers in Amazon states.

According to Greenpeace, its help is fuelling the development of large soya farms only made viable by the infrastructure the company has put in place.

Others are driving the destruction of the forest, says the report, including Brazil's "soya king", Blairo Maggi, and other US grain companies.

Mr Maggi, the governor of Mato Grosso, is the world's largest individual soya grower and has accessed $30m of World Bank loans to help finance soya growing on 2 million hectares, much of it former rainforest. (CorpWatch.Org)

Forest destruction, says Greenpeace, has increased near all the soya facilities, and soya is the most powerful destroyer of the Amazon.

"Most of the land in the Amazon is classed as 'empty' land and is unprotected and vulnerable. Soya farmers target these areas. They use loggers and bulldozers to clear and burn it in readiness of the crop."

It adds: "What makes the new assault even more damaging is that farmers have access to cheap credit and a guaranteed market ... The rainforest is largely beyond the law so the risks are low. Such activities in effect constitute perverse financial subsidies for Europe's cheap meat."

Europe is now a key market for Amazon soya, partly because it is mostly still GM-free. Sun Valley rears and processes about a million chickens a week, of which up to half go to McDonald's.

The report follows attempts by campaigners in the 90s to link McDonald's to rainforest destruction. Those accusations were refuted in Britain's longest civil trial, dubbed McLibel, which ended in 1997.

Greenpeace is hoping to tap into the growing awareness over food sourcing. "[Large scale] soya farming leads to soil erosion, it requires massive chemical inputs to boost harvests.

"As the soil becomes exhausted farmers move to other areas and repeat the vicious cycle of soil degradation and chemical pollution," says the report.

Keith Kenny, senior director of quality assurance at McDonald's Europe, told the Guardian:

"Worldwide, we take our supply chain and environmental responsibilities very seriously. We believe that the claim made by Greenpeace relates to the GM-free soya used in chicken feed." (Guardian.Co.UK) Well, of course he would say that. It's his job.

SUSTAINABLE SOYA
Cargill and Sun Valley yesterday issued a joint response, saying they have always been transparent about their supply chain and were working with conservation groups and the industry to minimise environmental harm.

"We are committed to sustainable development which creates income to support thriving communities and enables responsible environmental management over time," said a spokeswoman.

How touching.

Meanwhile, the Xingu basin in the pristine heart of the forest is being turned into the regional waste drain, says the report.

Home to 14 indigenous tribes, it is changing fast, says Ionaluka, a director of the Xingu Indigenous Land Association. "Every time I leave the reserve I do not recognise anything because the forest keeps disappearing," he says.

Now, who has more to gain by lying, the indigenous tribes or the various industries involved in the soya business?

PS: Surely there are many more reasons to avoid supporting the McDonald's establishment. To get an overview read the following entry: Why I boycott McDonald's.

PPS: If you happen to drop by this site and are from Marburg, then look out for a movie called Essen global (We feed the World). I believe it's certainly a movie worth watching. The documentary will be released on the 27th April and shown at the Palette Kino. For the timings click here. That show is about modern agriculture and soya in Brazil as well. I'll check it out next week and let you know how it was.

Of course Greenpeace also didn't fail to come up with a clip to help spread awareness.

If you are into short little animations, then click here. And if you want to do something and show this corporate giant that you don't agree with its policies, then click here.

But of course it's not just McDonald's. Many animal factories around the world (especially in 'Western' Europe) feed their 'living machines' with soya from the Amazon.

"Scientists say the deforestation reduces the area's rich biodiversity and contributes to global warming. Burning in the Brazilian Amazon releases about 370 million tons of greenhouse gases into the atmosphere every year, about 5.4% of the world total." -AP

~peace~