Articles Reflecting a Vegan Lifestyle From All-Creatures.org



Veganuary Ė is it a game changer?

From There's an Elephant in the Room blog
January 2023

Veganuary festival is not by any stretch a campaign to address the ethics of veganism, to challenge the brutality and violence that stem from our relentless persecution of the innocent. Itís a marketing campaign with supermarkets and product brand names on board and a lot of people are making a lot of money from it.

The brutal injustice of 4 trillion needless deaths every year and uncounted others persecuted and abused for our indulgence? Not so much as a mention.

Delefinarium NemoAnimals as entertainment. Image by photojournalist Andrew Skowron from Delefinarium Nemo Ė Odessa Ukraine from a series at https://andrewskowron.org/delefinarium-nemo-odessa-ukraine/

Veganism Ė itís not a diet

In the month of January, a massive capitalist food festival takes place in Britain with a breath-taking array of plant-based food items flooding the shops. They call it ĎVeganuaryí. Over the years this extravaganza has provoked me; not because of the plant-based food selection because letís be honest, food fascinates me as much as it does the next person, but because of the way itís marketed and promoted. It irks me that all the promotion is very suggestive of the idea that veganism is a faddy lifestyle requiring highly processed and costly specialist food items. Iíve been doing this blogging thing long enough to know exactly how much of a gift that is for the anti-vegan pro-animal-exploitation lobby who use this false premise to sow confusion and misinformation at every opportunity.

To get straight to the point I have always considered it to be a deeply flawed concept, a capitalist food festival that masquerades as Ďveganí. Itís not vegan. Itís a plant-based diet promotional campaign. A plant-based diet is a part of veganism but no way is it even close to the whole story. Particularly when 4 trillion annual victims are quietly sidelined without a mention.

As a blogger who repeatedly explains why veganism is not a diet, this annual circus feels like the biggest insult I can imagine, trivialising the ones who really matter in this whole sorry debacle of human hubris and entitlement. And before anyone starts to contradict, to tempt potential participants, the campaign advertising lists a celebrity cookbook, plant based meal plans, access to a support group, nutrition planners, tips advice and recipes; every single one targeted at humans, human convenience, human health. Oh and human celebrity worship, letís not forget that. The brutal injustice of 4 trillion needless deaths every year and uncounted others persecuted and abused for our indulgence? Not so much as a mention.

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