Justice Cup Campaign
Animal Rights/Vegan Activist Strategies Article from All-Creatures.org

FROM Switch4Good
December 2021

Up to 95 percent of BIPOC individuals are lactose intolerant—meaning they cannot digest dairy. However, only 15 percent of white people are affected. So, people of color are disproportionately and unjustly penalized by Starbucks’ minimum 70 cents upcharge on drinks made with non-dairy milk.

Justice Cup
Justice Cup

Switch4Good believes charging extra for non-dairy milk is a form of dietary racism. Up to 95 percent of BIPOC individuals are lactose intolerant—meaning they cannot digest dairy. However, only 15 percent of white people are affected. So, people of color are disproportionately and unjustly penalized by Starbucks’ minimum 70 cents upcharge on drinks made with non-dairy milk.

We think that’s incredibly unfair—so we decided to do something about it. We partnered with the Yes Men (https://theyesmen.org)—who have used humor and trickery since 1996 to highlight the corporate takeover of society—to bring attention to this issue and launch the Justice Cup campaign.

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Please learn more about JUSTICE CUP CAMPAIGN DETAILS HERE (PDF).


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